Wildfire, SMASH summit Presentation

Post on 17-May-2015

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Stephanie Chapparo, Wildfire, SMASH summit Presentation

Transcript of Wildfire, SMASH summit Presentation

SPARK to FLAME

Stephanie Chaparro

@wildfireapp

Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com| |

WILDFIRE

Social Media Platform enabling clients to manage all their social media needs in one place

Launched over 150K campaigns

Focus on consultative services for clients

Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com

WHATSOCIAL CUSTOMER ACQUISITION mean?

DOES

Facebook Fans

Email Addresses

User Generated Content

In-Store Traffic

Site Traffic

3 Golden Rules for Facebook Acquisition

FIND Your Fans

ENGAGE Your Fans

SPREAD The Word

1

2

3

Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com

2.

1.

3.

RULE 1: Find Your Fans

GROWEXISTINGAUDIENCE

facebookACQUIREFANS

Adswith

LEVERAGEOTHER

CHANNELS

Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com

FINDING FANS

75%say they learned about a fan page because of an adSource: Facebook

Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com

RULE 2: Engage Your Fans

2. EXCLUSIVE

1. INCENTIVEProvide incentive to engage with brand

Award fans with exclusive deals and content

Tap into Fans interests and passions through questions and content

3. TARGETED

Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com

ENGAGING FANS

Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com

RULE 3: Spread the Word

11+

SIMPLESOCIAL ATTRACTIV

E

Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com

SPREADING THE WORD

Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com

forTAKEAWAYSsocial customer acquisition

Key

Get your community talking

Facebook VIP

Never stop changing it up

Wildfire Interactive · wildfireapp.com · (888) 274-0929 · info@wildfireapp.com

Wildfire Interactive, Inc.

wildfireapp.com

facebook.com/wildfireinteractive

@wildfireapp

+1-888-274-0929

info@wildfireapp.com

1600 Seaport Blvd Redwood City, CA 94301