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© 2013
WILDE ROOMS METHOD OF APPAREL RETAIL
STRICTLY PRIVATE & CONFIDENTIAL © 2014 www.wilderooms.com
STRICTLY PRIVATE & CONFIDENTIAL © 2014 www.wilderooms.com 2
THE PROBLEM
ONLINE APPAREL RETAIL EXPECTS US TO BUY CLOTHES BEFORE TRYING THE
ITEM, AND THEN PROCESSING RETURNS IF CLOTHES DO NOT FIT.
TYPE OF RETAIL FRUSTRATION WHERE IN PURCHASE
JOURNEY?
HOW WE RELIEVE THE
PAIN
TRADITIONAL
POOR SERVICE
ITEM HAS ALREADY BEEN
CHOSEN
APPOINMENT MADE
WITH STYLIST
CROWDS AND QUEUES
ITEM NOT IN STOCK
RECEIVE CONFIRMATION
OF ITEM IN STOCK
ONLINE
POOR DELIVERY
EXPERIENCE
ITEM HAS ALREADY BEEN
CHOSEN AND PAID FOR
APPOINMENT MADE
WITH STYLIST
DO NOT FIT
TRY BEFORE YOU BUY
PROCESS RETURNS
STYLIST TAKES
UNWANTED ITEMS
OUR CURRENT SOLUTION
A UNIVERSAL BASKET DELIVERED TO THE USERS HOME SO THEY TRY CLOTHES
BEFORE BUYING - WITH STYLIST TO ADVISE AND TAKE AWAY THE “RETURNS”.
STRICTLY PRIVATE & CONFIDENTIAL © 2014 www.wilderooms.com 3
USERS TRY CLOTHES THEY
HAVE SELECTED AT HOME
BEFORE BUYING
USER CURATES OWN
SELECTION FROM RETAILERS
USING OUR BOOKMARKLET
TECHNOLOGY
OUR END SOLUTION
A UNIVERSAL DRESSING ROOM WHERE CLOTHES SELECTED FROM MANY RETAILERS
WAIT FOR THE CONSUMER TO TRY IN CONVENIENT LOCATIONS.
STRICTLY PRIVATE & CONFIDENTIAL © 2014 www.wilderooms.com 4
PRODUCTS FROM
DIFFERENT RETAILERS
A WILDE ROOM WOULD
REDUCE THE BOOKING
FEE PAID BY CURRENT
USERS
SCHEDULE TIME TO TRY
ITEMS.
OUR PLATFORM FOR CONSUMERS
STRICTLY PRIVATE & CONFIDENTIAL © 2014 www.wilderooms.com 5
SELECT ITEMS USER
WANTS TO TRY.
SELECT ITEMS FROM FAVOURITE
RETAILERS WEBSITES, OTHER USERS
OR BRANDS MARKETING PAGES.
1
2
3
STRICTLY PRIVATE & CONFIDENTIAL © 2014 www.wilderooms.com 6
A NEW MARKETING MEDIUM
OUR PLATFORM FOR BRANDS
MONETISATION
STRICTLY PRIVATE & CONFIDENTIAL © 2013 www.wilderooms.com 7
BOOKING FEE
FROM USERS
FOR STYLIST
AND TRY
BEFORE
BUYING
DELIVERY
CURRENT
SOLUTION
AFFILIATION
FEES
THROUGH
ONLINE
PURCHASES
AND IN HOME
SALES
CURRENT
SOLUTION
SHOWCASING
ONLINE
PRODUCTS IN
WILDE ROOMS
END
SOLUTION
BOOKING
FEES FOR
USERS OF
WILDE ROOMS
SIMILAR TO
HOTEL MODEL
END
SOLUTION
NATIVE
ADVERTISING
AND
PRODUCT
POSITIONING
INCOME ON
WILDEROOMS
PLATFORM
CURRENT
SOLUTION
WE ANTICIPATE THE FOLLOWING REVENUE STREAMS.
JOURNEY SO FAR
STRICTLY PRIVATE & CONFIDENTIAL © 2013 www.wilderooms.com 8
ALPHA
6 MONTHS TO DEC
2013
INVESTMENT: £80k
- ADD 2 CO-
FOUNDERS
- TECH TO MVP
USERS: Nil
REVENUES: Nil
BETA TARGETS
- LARGER CREDIT FACILITY TO
WIDEN OFFER
- INVESTMENT TO FUND
MARKETING & RECRUITMENT
- SENIOR NEDs WITH FASHION
RETAIL EXPERIENCE
- CHIEF MARKETING OFFICER
TO FURTHER TRACTION
- ADDITIONAL STAFF TO HELP
DEVELOP TECHNOLOGY
- TRIAL WILDE ROOMS IN HIGH
FOOTFALL LOCATIONS
BETA
ONGOING
SEEKING INVESTMENT:
£500k+
- PILOTED WILDE ROOM POP-
UP FOR 4 WEEKS IN LONDON
- ADDED SMALL MARKETING
TEAM
- 90 AFFILIATES
- PILOT OFFER TO USERS IN
SMALL GEOGRAPHICAL AREA
USERS: 109
REVENUES: Nil
WE HAVE PIVOTED OUR MODEL 5 TIMES TO GET TO WHERE WE ARE NOW
R
• Only 11.1% of avg. UK weekly £1bn textile, clothing & footwear spend was online in November
2013.1
• 51% of UK are put off buying clothes online due to hassle of returning goods through post.2
• More than 22% have browsed clothes online but never bought.2
• Over 36% of Adults would like to reserve online and buy in store.2
• Only 20% of the UK £2.5bn click-and-collect consumers collect orders the next day.3
• 58% of people surveyed shopped on-line to avoid crowds.4
• 70% of consumers like to touch a product before they buy.5
• Average Checkout abandonment rate is 67.9%.6 Average fashion website conversion rate is
5.3%.7
• 75% of people surveyed believe a good on-line delivery experience encourages customer
loyalty.4
• Average online basket value (ABV) for online only £96, against £192 ABV for multichannel
retailers.7
• 30% of clothes bought online are returned.8 Optimal store rates of return are 13%. (Avg. 16%).9
• 67.9% of consumers prefer to complete their purchases in store. 3
Reference: 1 ONS Nov 2013, Retail Sales, 2 Mintel, 3 Drapers Multichannel Report 2013 4 US Commerce Dept. 2012, 5 Kantar, 6 Baymard Institute, April
2013, 7 IMRG, 8 Javelin Group. 9 Kenan-Flagler Business School, University of North Carolina, Prof. Petersen, 10 Colliers Winter 2013 11 CBRE
Q42011 Central London Property Market Review, 12 Zara Financial Report 2012, 13 Retail Week Oct 2012, 14 Fashionunited.co.uk. 15 BRC-
KPMG Retail Sales Monitor.
KEY MARKET FACTS
STRICTLY PRIVATE & CONFIDENTIAL © 2014 www.wilderooms.com 9
1.6 1.7 12.4
19 22.1
42.5
76.6
164
0
20
40
60
80
100
120
140
160
180
$M
M (
Fun
ds
rais
ed
)
Company (Year Founded)
Seed Series A
Series B Total
¹ Paco Underhill – Why we buy, Simon & Schuster 2012
COMPETITION
STRICTLY PRIVATE & CONFIDENTIAL © 2014 www.wilderooms.com 10
NEW METHODS OF FASHION TECH RETAIL
Online Fashion Curators Online Fashion Services
Tangible Fashion Tech Retailers
Below we indicate the funds
raised to date by some of the
competition through various
funding rounds. Source: Crunchbase
Kevin Dhami
CEO & co-founder London
21 March 1981
Sundar Venkitachalam
CTO & co-founder London
31 May 1976
MANAGEMENT TEAM
STRICTLY PRIVATE & CONFIDENTIAL © 2014 www.wilderooms.com 11
Kevin is a qualified CA with over 12 years
of corporate and real estate experience.
His skills include modelling complex
structures, developing funding solutions
and maximising stakeholder returns. He
gained his experience working at various
London investment houses, including
private equity and UK based retail
investment and development. Kevin has a
BSc Mathematics and Economics from UCL,
and an MA Finance & Investment from
University of Exeter.
Sundar is an expert software architect with
over 17 years of leading, managing and
architecting software solutions under both
corporate and start-up environments. He
was one of the pioneers of AJAX
implementations, and built platforms
similar to Google Apps and Microsoft
‘.Net’, way before Google and Microsoft
respectively. Sundar has an MSc Computer
Science, University of London, an Adv.
Diploma in Computer Science, ISCT, India
and a BSc Commerce & Accounting, M G
Uni, India.
Lian is a fashion e-commerce leader as
the founder and CEO of luxury online
retailer www.thenandnowshop.com, and
UK CEO of Fashion Cheque, an industry-
wide fashion gift voucher, currently
expanding into Europe having originated
in Holland. She has extensive e-commerce
experience, strong relationships with
retailers and strong online and offline
marketing skills. Prior to e-commerce she
was an Interest Rates Trader at Morgan
Stanley, London. Lian has an MEng
Computer Science, from Warwick
University and is FSA approved.
Lian Michelson
CRO & co-founder London
6 March 1983
© 2013
STRICTLY PRIVATE & CONFIDENTIAL © 2014 www.wilderooms.com 12