Post on 14-May-2015
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We know
them well We don’t
know them
Big potential impact
Limited potential impact
We know
them well We don’t
know them
Big potential impact
Limited potential impact
cyclists
birders
culinary
nature based
N California
I-5 corridor
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Katy insert screen shot jdrt
webpage in eova
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QUESTIONS TO ASK KEY COMPONENTS OF YOUR
MESSAGE FRAMEWORK
What? What do you offer?
So what? Why should this audience care?
What need do you fill?
What benefits will they derive?
Now what? What do you want this audience to do?
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(Source: PhoCusWright. “Loco Over Local: Four Trends That Are Reshaping
Tourism”)
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Over 180,000 active subscribers
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