Post on 08-May-2015
Face ValueCreating a “Face” for Wiggio.com
Presented by Liz Costa
Current SituationOverview
Wiggio› Posting news articles and occasional facts.
Groundswell› Posting questions, testimonials &
frustrations.
Present in the Groundswell, but no engagement.
Social Media CampaignSuggestions for Wiggio
Create a “Face” !› Twitter› Facebook› YouTube
TwitterCurrent Situation
2011 Tweets
Re-Tweet (5)News (3)General (2)At-Reply (1)
45%
27%
9%18%
TwitterSuggestions & Goals for Improvement
What to Tweet› News & Events
Tweet as it occurs.
› Re-tweet & @Reply Three per week.
› Original Comments One per week.
FacebookCurrent Situation #1 – Too Many Options
FacebookCurrent Situation #2 – Not Much Activity
Statistics (Since 2009)
› 70 photos› 6 wall comments
THAT’S IT …?!
FacebookSuggestions & Goals for Improvement
Consolidate Accounts› Stick with main “Wiggio” page.
Photos› Upload one original photo per week.
Shows users how humble Wiggio is.
› Launch a photo submission campaign. Encourage users to send their creative photos.
Comment Evoking Posts› Reach out twice per week.
Encourages a conversation. Shows Wiggio’s interest in audience.
YouTubeCurrent Situation – The Basics
YouTubeSuggestions & Goals for Improvement
Organize› Creates a uniform and organized look.
“How-To” Videos› Promotes deeper understanding/loyalty.
Upload one per month.
“Wiggio-Walking” (Think: Leno’s “Jay-Walking”)
› Fun and builds character.› Local and Groundswell buzz.
Upload one per month.
Cross Promote› Tweet and post on Facebook
IncorporationsCurrent Wiggio.com
IncorporationsTwitter & Wiggio.com
IncorporationsYouTube & Wiggio.com
Summary of Goals Twitter
› Tweet news and events as they occur.› Three re-Tweets or @replies per week.› One original Tweet per week
Facebook› Consolidate accounts.› One Wiggio photo per week.› Launch photo campaign.› Two original posts per week.
YouTube› Organize current site.› Upload one “how-to” per month.› Upload one “Wiggio-Walking” video per month.› Cross promote on Twitter & Facebook.
Wiggio.com› Incorporate Twitter & YouTube components on homepage.
Thank You!