POST LIKE A PROHOW TO CREATE EPIC CONTENT

WHERE BUSINESSES GO WRONG

MOST COMMON MISTAKESNot knowing the purpose of the post.Treating the business page like a personal

page.Not providing context.Not checking grammar.Posting links incorrectly.Posting bad images.

BEFORE YOU WRITEThings to know before posting.

QUESTIONS TO ASKIs it relevant?

◦What does the post have to do with your business?

Does it add value?◦What does your post provide to your audience?

What is its purpose?◦What do you want your audience to do?◦Is there a call to action?

Ads vs PostsPost

◦A “status update”.◦Goes directly on your wall. ◦Reaches people connected with your page.

Limited viewing. Have to pay or rely on engagement to be seen.

Ads◦Do not post to your wall. ◦Always cost.◦Run for a determined amount of time. ◦Reaches people who are and aren’t connected with your

page.

Make a Posting PlanYour business page is a marketing tool.

◦It is NOT your personal page, and you can’t treat it as such.

Every month, you should have a posting schedule. ◦Get a big desk calendar.◦Determine how many posts you want do a month.◦Mark dates when you want to post:

Promotions, special offers, events, holidays, blogs/articles.

Make a Posting Plan Cont.Know when & what to post

◦When is your audience on Facebook?◦Facebook insights and analytics help you know

when and what to post. ◦Your page > Insights > Posts

The 4 Things You Should NEVER Post on Your Business Page

Vulgarity◦ If you have to ask, don’t post it. ◦ If it MIGHT be risky, don’t post it. ◦ Just don’t take the risk.

Politics◦ People won’t do business with you. ◦ Example: Target

Religion◦ Unless you’re a religious organization or your company is

founded exclusively on religious principles, don’t do it. Fluff/Irrelevant Material

◦ No one cares about your cat.

When You’re Ready to Write

Writing TipsKeep in conversational

◦Facebook puts you on your audience’s level.◦Talk to your audience, not down.

Length can vary◦Facebook is the only effective long form social

media site. ◦It’s good to stay as brief as possible.◦You can get away with long posts, but they have

to be used strategically. Know your goal

Posting TechniquesBasic Post

◦Few sentences.◦Main goal: awareness.

Announcement Update Quick news

Posting Techniques Cont.Hook, Line, Sinker

◦Sales approach. Get their attention. Relay the message. Tell them what to do.

Posting Techniques Cont.Educational

◦Tips◦News◦Relevant info

Posting Techniques Cont.Click Bait

◦Headlines with no resolve. ◦Sensational. ◦Annoying but effective.◦Just be sure to deliver.

Don’t lie or be misleading.◦Fear, Gain, Logic, Solution

Posting Techniques Cont.The Micro Blog

◦A literal blog as a status.◦Not for everyone. ◦Strangely effective. ◦Shift in how we look at

Facebook. Becoming more a one stop shop.

Content Checklist Tone

◦ Remember: conversational.◦ You don’t have to be formal.◦ Does it fit your audience?

Context◦ You have to add context.◦ If you’re going for humor or sarcasm, consider how the post looks without added

context. Grammar

◦ Check your grammar before you post. Grammar

◦ Double check your grammar before you post. Grammar

◦ Triple check your grammar before your post. Relevance

◦ Is it relevance to your audience?◦ Is there a time constraint?

Structuring Your Posts

Are You Posting A Link?There is a method to posting links.

1. Write the content.2. Paste the link into the content3. Add an image.

1. When posting a link, the image you add must be meta size: 484 x 253 pixels.

2. If you plan on boosting the post, follow the grid: 80% image, 20% text. (Google Facebook Grid Tool)

4. Edit the meta title.1. Name of the page or the thing you’re promoting.

5. Edit the meta description.1. Describes the page.

6. Delete the link!

Meta Title and Description

Posting Links CorrectlyThis is correct. This is NOT correct.

Don’t ever do this.

For Posts Without A LinkIf you’re posting without a link, but want

to include an image, use the square size: 1200 x 1200 pixels

Scheduling and Automation

Why Schedule and Automate?Saves time.Keeps posting consistent.Helps you build posts correctly.

Automation ProcessMake your posting calendar.Write all content for all posts ahead of

time.Develop all your images.Build your post.Don’t publish, schedule.

Can You Post Outside Of Your Schedule?

YES! Of course you can. Your schedule doesn’t have to be the

ONLY Facebook content. Just make sure you don’t overlap with a

scheduled post.

Questions?