Content Marketing & Tippy Cow

Widen Fireside ChatDecember 22, 2014

Jake & NinaShare the Widen

Content Marketing Story As shared with DePaul University Marketing - December 1, 2014

Reduce, Recycle, Reuse

THE PROBLEMHow can we help those evaluating DAM

follow a path to select the best fit solution?

Map the customer lifecycle

Create a useful resource to guide a process

Create “big rock” content

Give away valuable resources

CUSTOMER LIFECYCLE

Support the journey with helpful resources

Build an email series

Use visual content

Share and repurpose content with social media

Feature your big rock content in prominent spots

Collect and nurture leads

Offer different options to engage

Deliver more with email responders

Create an infographic to connect visually

Promote a webinar series

Invite relevant audiences

Make the recording and slides available

Feature webinars to collect leads

Give reason to submit forms

Promote on-demand webinars

Give a live presentation

Get picked up by influencers

Feature big rock content in your newsletters

Take it to events on screen and in print

Repurpose content in more targeted webinars after the event

Get a bigger screen

Analyze your data and share your experiences

Blend live and digital experiences

Connect with other like-minded pros

with content influencersConnecting

who create, share and talk Thought Leadersabout marketing content

Orbit MediaAndy Crestodina“Really well crafted and well-promoted content

is worthy of being referenced and cited and

linked to. Those actions help your web domain

become more credible and allow you to rank for

the buyer-related keywords when someone is

looking for the solutions to their problems.”

PR 20/20Paul Roetzer“Historically, marketers weren’t big on data.

They were focused on telling a story. Now, thought

leaders in the space are realizing that you still have

to tell a great story, but you also have to connect it

to the customer experience and all of the phases of

their journey. Content is getting more scientific with

data and analytics.”

with content influencers?Why align

blog post on widen.com

blog post on widen.com

article posted on Small Biz Club

customer speaking with the BMA

with content predictionsConnecting

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