Why your website won't cough up more leads

Post on 22-Nov-2014

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Transcript of Why your website won't cough up more leads

Why Your Website Won't Cough Up More Leads

…and the Rise of Inbound Marketing

Lori Feldman• Founder/President of

The Database Diva• Recipient of the Direct Marketer

of the Year Award. • 3X Winner of the APEX Award for

Newsletter Writing Excellence• Named Swiftpage Email’s 2011 Top

Reseller in the World• Featured in “AdWords for

Dummies” and “This Book Will Make You Money”

• Journalist• Guest Blogger• National Speaker on CRM

• The average age of users of social network sites is 36.9

• Pinterest traffic has doubled since May 2012. It is

now the 4th largest source of traffic after Google, direct traffic and Facebook

• 21% of mobile phone owners pay more for their monthly mobile service plan than they do for groceries

• 45% of customers shopping in-store will purchase

the same item on their mobile for a 2.5% discount; 60% will leave and purchase the product online for a 5% discount.

• 74% of the Fortune Global 100 have a Facebook page

• Instagram’s share of all North American site visits increased 17,319% from July 2011 – July 2012

What Do You Hope To Learn by Attending This Webinar?

www.wordle.net

Marketing Plan 2.0: GPCT

Inbound Marketing Methodology

Examples of GPCT in Action

Are You Ready for More Leads?

Lead capture, tracking & intelligence . Drip Marketing

follow up . Search engine optimization (SEO) . Blogging . Content (web pages, videos,

ebooks, etc.) . Social Media . CRM .

Competitor analysis

Free 30-Minute Inbound Marketing Assessment

http://bit.ly/FreeIMAssessment

Stacia Shinaberry