Why Your StartupMust Build A Loyal

CommunityRonell Smith

ronell.smith@moz.com | @ronellsmith

7 Tac0cs ForBuilding ACommunity

(compe6tors will envy)

#1 – Begin FromWithinPassion

must flow from

inside out.

Internal Team Must Embody Passion

#2 – Go From Zero To One

Numbers aren’t

the goal—at first

“The perfect target market for a startup is a small group of particular people

concentrated together and served by few to no competitors.”—Peter Thiel

#3 – Community > Audience

Don’t trust the numbers

Buffer: The Cost Of Relying On Audience

2.5%Folks who’ll share and interact

with yourcontent

Help Them & They’ll Return The Favor

Marke0ngImagina0on

“[People] don't want quarter-inch bits. They want quarter-inch holes.” –Leo McGinneva

#4 – Be human

People connect

with people

Show Some Personality

Give Them Something/ Someone To Root For

#5 – Delight them with content and interactionA little

attention goes a

long way

Empathy: More Than A Buzzword

Don’t Be Afraid To Take Risks

#6 – Use content to promote loyalty

Shh… Don’t tell

competition

Parse.ly

Content Loyalty Aids Community Building

Become The Source For Great Content

Parse.ly

Hubspot

Find The Right Content For Your Brand

Find & Share Popular Content

#7 – Invite contributions from audience

People love

being singled

out

Community Members Enjoy Crea0ng Content

Collaborate With Non- compe0ng ‐Brands

Compe00on Your Brand

Loyal Communi0es Make 10X Possible

“In a shifting landscape, your best defense(and your best offense) is a passionate [community]. People whobelievein what you do. People who believe in who you are.”—Eric Enge

Moz

They’ll FIGHT For Your SURVIVAL

Ronell Smithronell.smith@moz.com |

@ronellsmith

THANK YOU