Why Your Love Affair with KeywordRankings is Hurting Your SEO (and Losing

You Money)

Incredible Marketing Presents...

Drew Leahy

Director of MarketingStephanie June

Incredible Educator

If you have problems viewing or hearing the webinar, raise your hand by

clicking on the icon. Stephanie will help you out.

If you have a question, click on the and leave a comment. (We'll have 10-

15 minutes of Q&A at the end of the presentation.)

All attendees are in muted mode, so you can't use your microphone.

We'll send all attendees the recording of this webinar tomorrow.

AGENDA

Q&A4 WAYS TO MEASURESEO SUCCESS INSTEAD(AND REKINDLE THE SEOFLAME)

8 REASONS WHYCHASING KEYWORDRANKINGS WILL BREAKYOUR HEART

IT'S NOT THAT KEYWORDS DON'TMATTER...

... IT'S THAT KEYWORD RANKINGS TELLYOU NOTHING ABOUT HOWSUCCESSFUL YOU ARE AT SEO.

8 REASONS WHY CHASINGKEYWORD RANKINGS WILLBREAK YOUR HEART

"PAGE ONE" DOESN'TEXIST ANYMORE...STOP LOOKING

#1

PERSONALANDCONTEXTUAL

Location of computer and internet address (especially forlocal search queries)

Past search history (have you been there before?)

Demographics (age, gender, etc.)

User-behavior (synonym used, pogo-sticking, click-through rate, time spent on page, etc.)

Browser preferences (logged in, logged out, incognito,etc.)

Device usage (mobile, desktop, tablet, Google app)

Search index (Google search, Google Now, YouTube,Google Maps, Google Voice, etc.)

Social activity on Google+ (The social network is dead,but Google still uses its data)

how does google personalize search results?

https://www.google.com/settings/accounthistory

https://www.google.com/maps/timeline

https://www.google.com/settings/u/0/ads/authenticated

Breast augmentation cost

San DiegoCosta Mesa

50-80% OF YOURWEBSITE TRAFFICCOMES FROMKEYWORDS YOUDON'T TRACK

#2

SOURCE: SEOSITECHECKUP.COM

Breast augmentation cost

Breast augmentation before and after photos

Breast augmentation risks associated

Breast implant pricing

Breast augmentation scars

Breast augmentation recovery

Breast augmentation and lift costa mesa

Breast augmentation near me

Breast augmentation in Newport Beach CA

Breast implant doctor in costa mesa

Breast implant surgeon California reviews

Find a breast augmentation doctor

Find breast implant surgeon

Breast implant surgeons costa mesa financing

Top breast enlargement doctor orange county

Boob job surgery cost costa mesa

Safe breast augmentation doctors

Breast augmentation costa mesa

What you track... How patients actually find you...

KEYWORD RANKINGSDON'T ACCOUNT FORCHANGING SERPLAYOUTS

#3

"10 BLUE LINKS"

Page 1 =

92%

SOURCE: SEARCHENGINEWATCH.COM

PEOPLECHANGE.SO DOESGOOGLE.

If "breast augmentation costa mesa" gets 500 monthly searches, then:

Position 1 = 163 visits

Position 2 = 88 visits

Position 3 = 57 visits

And if the average cost per click for "breast augmentation costa mesa" is

$4.35, then:

Position 1 is worth $709.05/month

Position 2 is worth $382.80/month

Position 3 is worth $247.95/month

PEOPLECHANGE.SO DOESGOOGLE.

Page 1 =

GOOGLE'S KEYWORDDATA ONLY TELLSHALF THE STORY...

#4

https://www.google.com/webmasters/tools/search-analytics

https://analytics.google.com/

BEFORE VISIT

BEFORE VISIT AFTER VISIT

RANKINGS DON'TMEASURE INTERESTOVER TIME

#5

CHASING KEYWORDRANKINGS LEADS TOTHE DARKSIDE:BLACK HAT SEO

#6

BLACK HAT

GOOGLEOBSESSED SEO:TACTICS ANDTECHNIQUESDESIGNED TOINCREASERANKINGS BYMANIPULATINGSEARCH ENGINES.

WHITE HAT

PATIENTOBSESSED SEO:TACTICS ANDTECHNIQUESDESIGNED TOINCREASEAUTHORITY,REPUTATION,AND TRUST WITHPROSPECTIVEPATIENTS.

Pays for links from irrelevant sites

Doesn't drive referral traffic

Doesn't create awareness with

your audience

Doesn't increase authority or

reputation

Increases rankings

Pays for links from irrelevant sites

Doesn't drive referral traffic

Doesn't create awareness with

your audience

Doesn't increase authority or

reputation

Increases rankings

Earns links with quality content

Drives referral traffic

Creates awareness with your

target audience

Increases your authority and

reputation

Increases rankings

GOOGLE DOESN'T RANKKEYWORDS ANYMORE,THEY RANK ANSWERS

#7

http://www.brafton.com/news/seo-1/how-to-get-the-most-from-rankbrain-googles-new-ranking-robot/

search: "drumstick sizes"

WHATHAPPENEDTO 'EXACTMATCH'KEYWORDS INTITLES ORCONTENT?

THEY STILLEXIST... BUTGOOGLE ISN'TRANKINGTHEM.

KEYWORD RANKINGSDON'T TELL YOU HOWWELL YOU'RE CONVERTINGTRAFFIC

#8

SOURCE: GOOGLE

4 WAYS TO MEASURE SEOSUCCESS INSTEAD (ANDREKINDLE THE SEO FLAME)

CONTENTGROUPS

Traffic by group

Long tail included

CONTENTGROUPS

Traffic by group

Long tail included

OVERALLREACH

Organic traffic

Referral traffic

Social traffic

Total traffic

CONTENTGROUPS

Traffic by group

Long tail included

OVERALLREACH

Organic traffic

Referral traffic

Social traffic

Total traffic

ENDORSEMENTS

Links

Mentions

Local citations

Social endorsement

CONTENTGROUPS

Traffic by group

Long tail included

OVERALLREACH

Organic traffic

Referral traffic

Social traffic

Total traffic

ENDORSEMENTS

Links

Mentions

Local citations

Social endorsement

BUSINESSOBJECTIVES

Goals completed

Conversions

Assisted conversions

Revenue

Q&A

WHERE WILL YOURANK ON ACOMPUTER WITH NOSCREEN?

SEO ONE-ON-ONESIncredible Marketing Presents...

Drew Leahy

Director of Marketing

Stephanie June

Incredible Educator

drew@incrediblemarketing.com stephanie@incrediblemarketing.com

THANK YOU FORATTENDING!