Post on 11-Aug-2014
description
Why you should think
like a journalist when planning presentations
Five insights
A Confidence Tricks concoction
Why you should think like a journalist
when planning presentations (Five Insights)
Presenters and public speakers in any setting, be it …
• Industry conference keynote;
• The Board of Directors;
• Community town hall meetings;
• Tender contract procurement panels;
• (the list is endless!)
… can borrow a trick or three from the press corps when it comes to preparing to front their audience.
@simonmossman Ex-print newshound & photographer, video journalist & TV producer, internet journalist and now media & communication advisor and executive presentation skills coach and mentor.
CONFIDENCE TRICKS – Practical Presentation Skills Coaching
You are your stories. That’s how you are remembered. Effective presentation is vital to your ability to be influential. Confidence Tricks can help you improve.
i
Journalists believe
in themselves (and their story):
Why you should think like a journalist when planning presentations – Five Insights a Confidence Tricks concoction
They are
supremely confident
(even to the point of cockiness);
Why you should think like a journalist when planning presentations – Five Insights a Confidence Tricks concoction
Why you should think like a journalist when planning presentations – Five Insights a Confidence Tricks concoction
They stick determinedly
to THEIR agenda
News writers … are accustomed to brevity to get the message across:
Why you should think like a journalist when planning presentations – Five Insights a Confidence Tricks concoction
ii
Brevity in headlines
Why you should think like a journalist when planning presentations – Five Insights a Confidence Tricks concoction
Journalists inherently understand the power of the pithy statement
(a.k.a. key messages in PR parlance)
a.k.a. ‘quotable quotes’;
Why you should think like a journalist when planning presentations – Five Insights a Confidence Tricks concoction
Don’t use 10 words when two will suffice. The same rules that reporters learn at journalism school …
… apply to you, too. Why you should think like a journalist when planning presentations – Five Insights
a Confidence Tricks concoction
Journalists develop writing styles & broadcast mannerisms & defined approaches to structure & delivery … and they stick to that tried and tested script:
Why you should think like a journalist when planning presentations – Five Insights a Confidence Tricks concoction
iii
Which for you, the presenter and public speaker, translates as:
Repetition. Repetition.
Repetition.
Why you should think like a journalist when planning presentations – Five Insights a Confidence Tricks concoction
Why you should think like a journalist when planning presentations – Five Insights a Confidence Tricks concoction
By routinely practicing content development as much as regularly rehearsing delivery…
… you can develop confident, influential speaking skills
Specialist journalists – such as columnists, writers on regular key topics (e.g, politics, finance) - develop authority and set agendas which their readers
- YOUR audience - absorb (even if they dislike the sentiment):
Why you should think like a journalist when planning presentations – Five Insights a Confidence Tricks concoction
iv
People choose the facts they want
– and they will read a journalist even if they don’t like his/her work;
Why you should think like a journalist when planning presentations – Five Insights a Confidence Tricks concoction
The same applies to you. While your job is to win over your audience, you won’t get them all. BUT….
Why you should think like a journalist when planning presentations – Five Insights a Confidence Tricks concoction
… you will develop greater self-discipline by: i staying on message, ii being consistent in thoughts, words and actions … which helps YOU develop a clear style and persona, a frame on which to carve a confident presenting career.
Why you should think like a journalist when planning presentations – Five Insights a Confidence Tricks concoction
And the clincher?
Why you should think like a journalist when planning presentations – Five Insights a Confidence Tricks concoction
v
Journalists are notorious for telling their war stories
Why you should think like a journalist when planning presentations – Five Insights a Confidence Tricks concoction
Often unprompted, old news hacks love to launch into their tales from the trenches
Why you should think like a journalist when planning presentations – Five Insights a Confidence Tricks concoction
Why you should think like a journalist when planning presentations – Five Insights a Confidence Tricks concoction
Like a raconteur propping up the bar, never scripted,
always ad-libbed
because they know the subject matter inside and out.
Why you should think like a journalist when planning presentations – Five Insights a Confidence Tricks concoction
They speak from the heart –
THANKS for your
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CONNECT with Confidence Tricks Web www.confidencetricks.com.au phone 0451 660 980 (simon mossman) 0438 553 052 (richard meredith) email simon@confidencetricks.com.au richard@confidencetricks.com.au CT Blog CT museletter
Why you should think
like a journalist when planning presentations
Five insights
A Confidence Tricks concoction
Credits, notes and fairly important stuff All this content is copyright, either of Confidence Tricks or the original photographers featured within. All images were sourced via appropriate Creative Commons licences but if you think differently or believe any image has been misappropriated here, do the right thing and let me know so I can do something about it. On a separate and personal note, while knocking this preso together I was bothered by the lack of evident women journalists who could equally inspire these five insights. If you can offer any suggestions (with where I can find available images), I’d be chuffed to update this preso, ‘cos I sure as heck had a challenge trying to find anything / anyone suitable! Cheers, @simonmossman Co-Founder & Executive Coach @confidencetrix