Why You Need Google Webmaster Tools (in 10 Minutes)

Post on 30-Oct-2014

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Sallie Goetsch explains why you need Webmaster Tools in addition to Google Analytics. Reasons include notification when your site is down or has security problems, and the ability to ask Google to re-index your site.

Transcript of Why You Need Google Webmaster Tools (in 10 Minutes)

6/25/14 www.bacnetwork.com

6/25/2014 www.bacnetwork.com

• Lead generation?

• E-commerce?

• Event management/registration?

www.bacnetwork.com

www.bacnetwork.com

www.bacnetwork.com

www.bacnetwork.com

6/25/14 www.bacnetwork.com

6/25/14 www.bacnetwork.com

6/25/2014 www.bacnetwork.com

6/25/14 www.bacnetwork.com

6/25/14 www.bacnetwork.com

The Content

Keywords page lists

the most significant

keywords and their

variants Google

found when

crawling your site.

6/25/2014 www.bacnetwork.com

This shows you what Google

sees AND tells Google to re-

index your site.

• If you have Google Analytics, it will

take 10 minutes for your web person to

add Webmaster Tools.

• If you don’t have Google Analytics, it

will take 20 minutes to set both up.

(Longer if you need e-commerce

tracking, event tracking, goals, etc.)

6/25/14 www.bacnetwork.com