Why Yahoo! should buy Pinterest

Alok Kejriwal & Tejas ShahJune 2012

The Pinterest audience IS the Yahoo! audience

• 86% of Pinterest visitors are Yahoo! users

The Pinterest audience has the same core demographic (women) as Yahoo! & Flickr*

(*owned by Yahoo!)

Yahoo! has no ‘sociality’. Flickr looks dead.

Pinterest is SOCIAL and makes you feel like SHARING!

Pinterest wants to earn money from brands – aka advertising revenues

Yahoo! is the MASTER of brand advertising.It knows how to ‘package’ content & brands.

This is NOT what you expect from Yahoo! The ‘Yahoo! Shine Board on Pinterest

Yahoo! SHOULD buy Pinterest because

1. It can join the Social party even though it’s like a million years late.

2. It offers a natural extension to its brand Flickr.3. Its visitors are already Pinterest visitors (86%).4. Pinterest does not understand ‘brand advertising and

content packaging’ like Yahoo! does.5. Pinterest does not have a sales army all over the

world – it will not be able to afford one either.6. Yahoo! needs Pinterest more that Pinterest needs

Yahoo! and that’s why Yahoo! needs to move, NOW!

CreditsTejas Shah

E-mail – tejas986@hotmail.com

LinkedIn – Tejas Shah

Twitter – @tejas986

Alok Kejriwal

E-mail – alok@rodinhood.com

FB – facebook.com/rodinhood

LinkedIn – Alok Kejriwal

Twitter – @rodinhood

Blog – http://therodinhoods.com