Why UX is Imperative to Your Mobile Strategy

Steve Fischerfischer.141@osu.edu

@minnow61

• My background

• Definition of (mobile) UX

• UX component

• Consumer app examples

User experience (UX) involves a person's behaviors, attitudes, and emotions about using a particular

product, system or service.

Elements of Good Mobile UX

• Consideration of...

• form factor

• user input

• content presentation

• context

• data

• performance

Gartner: “...a great UX is about design. It's agnostic to technology.”

Observe

Ruthlessly refactor

Reorganization of content

Process

Works great!

I think you guys are a great app and I love OSU and hope to go there when I graduate

The map is not usable as a campus map. It needs to have the buildings on the map. A PDF of the old printed maps would be better

you suck

It would be the best thing ever if there were a part of the app that would let you access and send your OSU email.

this is the best app evas

Why is school not cancelled tomorrow?! This is bull shit

Consumer App Examples

• YouTube

• Vine

• Google Maps

• Instagram

• Facebook/Paper

• Amazon

• Pandora

• Spotify

• Twitter

• eBay

• Mail

• Calendar

Adjectives?

Gartner: By 2018, 25% of large organizations will have an explicit strategy to make the corporate

computing environment similar to a consumer computing experience.

Gartner: IT must work more closely with line of business (LOB) teams and embrace the idea that user experience

(UX) is the overriding measure of success for virtually every mobility project.

Will this be a good UX?

Steve Fischerfischer.141@osu.edu

@minnow61