Post on 21-Oct-2014
description
Why Tradeshow and Conferences
(the way we know them) are dead
and how to revive them
Tradeshows are dead last for below average
cost per lead
Tradeshows are dead last for leads converts to
customers – 7x worse than SEO or direct traffic
Event planners - turn from being a victim to
becoming the winner of social media wave
A clear, week by week, sequence of the best mobile apps and social
media tools to Engage, Excite, Integrate/ Inform, Aggregate and
Connect your Tradeshow, Conference or Corporate Event Attendees
Turn attendees into lifelong fans A Playbook for best social media tools and mobile apps
4-6 weeks
Engage
1-4 weeks
Excite
Event
Integrate/
Inform
Post-Event
Aggregate/
Connect
4 to 6 weeks before : Engage
• Tools: Twitter, Facebook, EventBrite, LinkedIn Events, Zwoor Idea Challenge, Zwoor Events
1 to 4 weeks before: Excite
• Tools: Press Release (PRWeb), Twitter, LinkedIn, Event Mobile App, Idea Challenge
During Event: Integrate, Inform
• Tools: Twitter, Event App, Foursquare, Survey App, YouTube, Flickr
After Event: Aggregate, Connect
• Twitter, LinkedIn, Event App
4 to 6 weeks before : Engage
• Tools: Twitter, Facebook, EventBrite, LinkedIn Events, Zwoor Idea Challenge, Zwoor Events
Put your event in front of as many people as
possible
Make it easy to share, comment and follow
Provide a Purpose to Engage
Answer a survey on agenda topics
Provide Ideas to an Industry wicked issue
Ideal reactions during the event: “We connected via LinkedIn two weeks ago. Thanks for accepting
my invite. “
“Oh, I’ve seen you submitted that terrific idea towards the
Challenge. I loved it. We actually had the same idea a few months
back, and this is what we’ve done”
“Your tweet on Top 10 tips for B2B was very helpful. Thanks.”
Engage Goals 1. Get more people to attend
2. Reassure that other key
people attend
Key Tools
1. Make it easy for others to
promote your event (LinkedIn
Events)
2. Provide an engagement
purpose “How might we…”
(Zwoor Idea Challenge)
1 to 4 weeks before: Excite
• Tools: Press Release (PRWeb), Twitter, LinkedIn, Event Mobile App, Idea Challenge
Provide a platform for Speakers and Exhibitors
to engage with Attendees via the Event app
Share Top Voted Ideas with Idea Challenge
innovators and attendees
Create and use the #hashtag in Twitter
Ideal reactions during the event: “I received a suggestion to visit your booth from the event mobile
app. I’m glad I did.“
“I’ve seen you were planning to attend this topic, so I decided to
attend as well.”
“Your tweet on the B2B topic made me attend your Seminar. It was
well worth it, and very helpful. Thanks.”
Overall Event Info
Documents
Add a link to the event
website. A short PDF
program file, or list of
sponsors.
Maps/ Address
Insert a good map of the
venue, the address, a tel. #
Session Ratings: Enable
ratings for the sessions.
Advertising:Free plan, ad
support (ads from Apple
and Google)
Security
Public event, company
event (users validate via
company e-mail address), or
named invites (invite one by
one)
Event Editors Who else can edit the event
info: agenda, speakers info,
booth info.
An automatic invite is sent
to this address
A well created Meeting Header set will maximize engagement
Event Hashtag Tweets from mobile device
will include this hashtag
(user can remove)
Topic Info
Add a short
description of the
topic, and a
picture associated
with the topic (a
Company logo is
fine)
Double check the
title of the topic,
and the timing
Speaker Info Add a picture, a
PDF one pager
biography, your
title. Add social
media contacts, so
attendees can
stay in touch.
Other Info Add a link to
your company
website, or blog.
Add a PDF file
with the
presentation.
Top Tips
PDF reads well on
mobile. Save your
files as PDF and
publish.
A picture is worth
1,000 words. Add
pictures.
Make it easy to
connect (twitter
etc.).
Little details
count – double
check (time, room)
Give a reason via
little extra: a link
to a tool, a good
article, a free
download.
Name your file
well.
A well created agenda set will maximize engagement
During Event: Integrate, Inform
• Tools: Twitter, Event App, Foursquare, Survey App, YouTube, Flickr
Provide a Real Time platform for Speakers to
engage with Attendees
Provide a way to push “alerts” to attendess
Provide Attendees a way to easily share (Twitter
via the Event app) and vote (Zwoor Survey)
Create a Twitter Wall
Ideal reactions during the event: “I received a suggestion to visit your booth from the event mobile app.
I’m glad I did. The mobile app has been the best use of my iPad.“
“I’ve seen you were planning to attend this topic, so I decided to attend
as well.”
Create a Twitter Wall For a ready made Powerpoint
Tweet Wall for your event, visit
Zwoor.com/wall
Remember, all attendees can
tweet to the #hash tag from the
mobile app
one way
presentations
can be boring
engage your audience to
learn from each other
the easy
and
effective
platform to
engage your
audience
create
ZWOOR: MOBILE SURVEYS READY IN
MINUTES
collect
ZWOOR: MOBILE SURVEYS READY IN
MINUTES
share
ZWOOR: MOBILE SURVEYS READY IN
MINUTES
create collect share
ZWOOR: MOBILE SURVEYS READY IN
MINUTES
After Event: Aggregate, Connect
• Twitter, LinkedIn, Event App
Publish event summaries – video, photos, To Do lists
Provide attendees a way to share their notes via
Twitter (#hashtag use)
Continue providing alerts via the mobile app
Ideal reactions after the event: “The mobile app allows us to stay in touch. Cannot wait for the next year
Event“
“Your Take-away List of Things to Do was impressive. I have to recognize
that I just took 80% of it. ”
“What a terrific way to engage. My iPhone got a lot of use, and I still look
at the event agenda and materials a month later”
Turn attendees into lifelong fans A Playbook for best social media tools and mobile apps
4-6 weeks
Engage
1-4 weeks
Excite
Event
Integrate/
Inform
Post-Event
Aggregate/
Connect
now, GO make it happen
MOBILE TECHNOLOGY FOR EVENTS take the first step at zwoor.com
free plans available