Brendan JacksonSEO Manager, iProspect Ireland

bit.ly/SEOstillAlive

Why the reports of SEO’s death are greatly exaggerated.

So, why do we still have an SEO department?

Year-on-year results

53% monthly traffic

increase

808% return on

investment

Year-on-year results

98% monthly traffic

increase

366% return on

investment

Things anyone can do to improve SEO

Things anyone can do to improve SEO

On-page conten

t

Title tagsMeta descriptions

On-page content

Header tags

Google Keyword Planner

Guidelines for on-page content

Make it unique

Use keywordsthroughout the page

Do keyword research

Title tags

Title tags

Guidelines for title tags

Under 55 chara

cters

Include keywordsand brand name

Unique on all pages

Meta descriptions

Meta descriptions

MozBar

MozBar

Guidelines for meta descriptions

Under 155 char

acters

Include keywordsand call to action

Unique on all pages

One more free tool to pull everything together.

Google Webmaster Tools

5 key takeaways to remember.

Do keyword res

earch

Keywords on-pa

ge

Unique titles

Unique descrip

tions

Webmaster Tool

s

THANKYOU

@iProspectIRL

Image creditshttps://flic.kr/p/9zmAPphttps://flic.kr/p/aq3ojVhttps://flic.kr/p/cJJJf7https://flic.kr/p/kEL1hihttps://flic.kr/p/cnDLNw