Why the fly?

Horse

FlyBi

rdCat

Do

gGoat

Cow

Spider

Fly

Fly

Spider

Spider

Bird

Bird

Cat

Cat

Dog

Dog

Goat

Goat

Cow

Cow

Horse

Hor

se

Why the campaign?

And why now?

Heroin

Cases

Analyze

d by

County

…

Multijurisdictional Counterdrug Task Force Training

12

DOJ Media Campaign• Crime lab submissions up x4 since 2006• Teens trying heroin up ˃300% since 1995• More than 75% who try heroin will use again• Campaign:

– aimed at young people– goal is to raise awareness of heroin’s destructive

power; prevent first time use– one small decision can quickly spiral out of control– resources available for parents, educators, &

community advocates as well, both online and in print form

Interactive website…

Facts

Testimonials

Downloadable Campaign Materials

Advertisements

Resources

www.doj.state.wi.us

Faces of heroin use…

DOJ Grants

• Four Grants• Up to $25,000• Awarded to

– Green Bay PD– Dane County Narcotics and Gang Task Force– Sheboygan Police Department– Wausau Police Department

Green Bay PD

• Awarded $25,000• Organized

representatives from:– Schools– Businesses– Government agencies– Law Enforcement– Judiciary

– Treatment providers– DOC– Politicians– EMS

• Four pillar approach:– Prevention -Treatment– Enforcement -Harm Reduction

• Funds being used to hire Facilitator who will:– develop/implement comprehensive/multi-d

approach– ID gaps in services and areas of overlap– coordinate action among subcommittees

Green Bay PD

DCNAG TF

• Requested $25,000• Coordinated effort (similar to GBPD)• Areas of focus ID’d:

– Reducing Access– Reducing inappropriate prescription use– Improving OD intervention– Early intervention drug treatment– Integrate recovery with Mental Health Care and

Substance Abuse Prevention

Sheboygan PD

• Requested $17,000• “Multi-disciplinary collaborative approach” to

mitigate heroin issues– Previously mentioned orgs but also faith-based

• Increase awareness; identify service gaps• Funds will hire facilitator, develop website,

produce brochures

Wausau Police Department

• Requested $25,000• “Pushback Against Drug Abuse” campaign• Partnership of 250 people and orgs• Have ID’d 2000 households in high risk

neighborhoods– Substance abuse most likely to occur– Intend to raise awareness and reduce burden of

substance abuse

• Funds will be used to:– Create educational/outreach materials– Send Wausau POs to schools/youth orgs/business

groups/community members to conduct Drug ID training

– Hire a facilitator

Wausau Police Department

theflyeffect.comFor more information about this campaign,

please contact the Wisconsin DOJ at 608-266-1221 or go online:

www.doj.state.wi.us