Post on 10-Jan-2017
Alain Dujardin - Creative Director Greenberry WHY TECHNOLOGY NEEDS DESIGN
Campus Party Utrecht May 27th, 2016
FIRST. A QUIZ QUESTION
Campus Party Utrecht May 27th, 2016
HOW MANY EGGS ARE IN YOUR REFRIGERATOR RIGHT NOW?
Campus Party Utrecht May 27th, 2016
Campus Party Utrecht May 27th, 2016
OK. NOW, WHO OF YOU REALLY, REALLY CARES?
Campus Party Utrecht May 27th, 2016
WHY TECHNOLOGY NEEDS DESIGN
Campus Party Utrecht May 27th, 2016
Chapter 01 THE GOOD
Campus Party Utrecht May 27th, 2016
MODERN TECHNOLOGY HAS GIVEN US A LOT: IT’S A GREAT TIME TO BE ALIVE.
Campus Party Utrecht May 27th, 2016
Campus Party Utrecht May 27th, 2016
Campus Party Utrecht May 27th, 2016
Campus Party Utrecht May 27th, 2016
Campus Party Utrecht May 27th, 2016
Campus Party Utrecht May 27th, 2016
Campus Party Utrecht May 27th, 2016
Chapter 02 THE BAD
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TECHNOLOGY IS BRINGING US DOWN
Campus Party Utrecht May 27th, 2016
Campus Party Utrecht May 27th, 2016
Chapter 03 THE UGLY
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THANKFULLY, TECHNOLOGY CAN ALSO BE THE DRIVING FORCE BEHIND SOLVING THESE ISSUES.
Campus Party Utrecht May 27th, 2016
Chapter 04 WHAT WE DON’T NEED
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WE DON’T NEED MORE GADGETS, APPS, STUFF NOBODY CARES ABOUT.
Campus Party Utrecht May 27th, 2016
WE, HUMAN BEINGS, HAVE HUMAN NEEDS. AND TECHNOLOGY MUST ADDRESS THOSE.
“Faster. Thinner. Lighter. Those are all good things. But when technology gets out of the way, everything becomes more delightful.” Apple
Campus Party Utrecht May 27th, 2016
THAT’S WHY TECHNOLOGY NEEDS DESIGN
Campus Party Utrecht May 27th, 2016
Campus Party Utrecht May 27th, 2016
TECHNOLOGY WITHOUT DESIGN IS JUST CODE
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Chapter 05 WHAT IT TAKES
“Design is not how thinks look. It’s how they work.”
- Steve Jobs.
Campus Party Utrecht May 27th, 2016
DESIGN IS ABOUT PROBLEM SOLVING,
ABOUT UNDERSTANDING THE NEEDS PEOPLE HAVE
AND CREATING USEFUL, USABLE, AND BEAUTIFUL SOLUTIONS.
Campus Party Utrecht May 27th, 2016
DESIGN CAN: SEDUCE. ENGAGE. SIMPLIFY.
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BUT WHAT DOES IT TAKE?
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01. BECOME A KICK ASS PROBLEM SOLVER.
Campus Party Utrecht May 27th, 2016
Campus Party Utrecht May 27th, 2016
Campus Party Utrecht May 27th, 2016
Campus Party Utrecht May 27th, 2016
IDENTIFY REAL PROBLEMS. AND LET GO OF IMAGINED ONES.
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02. DESIGN FOR HUMANS
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THE FIRST TIME YOU MEET SOMEONE, YOUR FIRST THOUGHT ISN’T “HOW DO THEY FUNCTION?” IT’S “HOW DO THEY MAKE ME FEEL?”
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Campus Party Utrecht May 27th, 2016
Campus Party Utrecht May 27th, 2016
Campus Party Utrecht May 27th, 2016
FIND TRUE INSIGHTS. REAL HUMAN NEEDS.
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03. HAVE A PURPOSE. AND STICK TO IT.
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Campus Party Utrecht May 27th, 2016
04. HAVE A BUSINESS PLAN.
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FOLLOW THE MONEY. IT’S NOT A DIRTY WORD.
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05. BE A FIGHTER. FOR THE USER.
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DRAW / REDRAW / PROTOTYPE
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EAT / SLEEP / TEST / REPEAT
Campus Party Utrecht May 27th, 2016
TECHNOLOGY NEEDS DESIGN. DESIGN NEEDS TECHNOLOGY.
LET’S MAKE IT USEFUL.
Campus Party Utrecht May 27th, 2016
THANK YOU.
THANK YOU
Alain Dujardin Creative Director www.greenberry.nl alain@greenberry.nl @pocketstories