WHY SHOULD YOU USE SOCIAL MEDIA?

Web 2.0

It’s where your Customers are

• Social networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010 (Pew Research); the Baby Boomers have discovered Social Media and refuse to be left behind

• 22 percent of Fortune 500 companies now have a public-facing blog that has at least one post in the past 12 months (comScore)

• Since April, Twitter has gained 40 million users and a 62 percent increase in mobile use of the platform (Source: ClickZ)

It’s where the Marketers are

• According to the Social Media Marketing Industry Report (socialmediaexaminer.com) 65% of marketers they surveyed said they were involved in some type of social media marketing

• At least 67% of marketers plan on increasing their use of blogs, Facebook, YouTube, Twitter and LinkedIn

Benefits of Web 2.0

Marketing Budget for SoMe rises

Product and Service information

SoMe Volatility

Strategy

Compare ROI with other media

Listen to your Customers