Post on 31-Jul-2015
ONLINE BY GÜNTHER HASLBECK
OVENGA MEDIA
WINS
WHY
THIS IS WHY NEW ECONOMY WINS OVER OLD
ECONOMY
OLD ECONOMY
IF YOU GO TO A JOB INTERVIEW AT AN OLD ECOMOMY COMPANY THEY TELL YOU SOMETHING LIKE THIS:
WE READ THE LATEST MAGAZINE
SO WE ALSO NEED SOMEONE WHO....
OFFICE FAR AWAY
AND YOU GET A NICE OFFICE „SOMEWHERE“
LOT OF MONEY
AND A HUUUUGEEE BUDGET
THIS IS WHAT YOU GET IN
2015!
TRENDS THEY READ MAGAZINES!""THEY READ !PRINT! AND TALK ABOUT *ONLINE* > THATS CRAZY
KNOWLEDGE
THEY DO NOT TRUST YOU AND YOUR EXPERIENCE > THEY KNOW BETTER AND THEY „INVITE“
YOUR OFFICE
IS AN OLD WINDOWS MACHINE WHO IS SLOWER THAN YOUR NEIGHBOURS GRANDMAM....
YOUR BUDGET
IS IN FACT: 0 OR IN WORDS: NOTHING
WHAT THEY DO NOT UNDERSTAND
WEB-STARTUPS ARE OFTEN NOT SMALL OFFICES IN DARK SMALL ROOMS.... TEENS WHO WORK ON SOMETHING...
THEY ARE ARMYS WHO WORK IN HUNDRETS IN SUPER DUPER NICE OFFICES
HUNDRETS OF PEOPLE ARE WORKING FOR ONE ONLINE TOPIC AND NOT JUST „1“ ECOMMERCE MANAGER WHO DOES NOT REALLY UNDERSTAND WHAT THE „OLD“ COMPANY IS SELLING
THEY ARE WORKING 24H NO JOKE!
BECAUSE THEY USING TEC - SKYPE / GOOGLE HANGOUT AND A - CLOUD PROJECT MANGEMENT TOOL
AND - ENGLISH ENABLES WORKFORCE AROUND THE GLOBE
PLAN TODAY, FINISHED TOMORROW
THINK ABOUT SOMETHING IN EUROPE, WRITE IT DOWN LET DEVELOP IN EG USA + ASIA GO TO BED ARRIVE BACK IN OFFICE... IDEA IS ONLINE
TOOLS THEY USE
EXAMPLE
YOU DO NOT NEED A SOCIAL MEDIA MANAGER.... ALL YOU NEED IS THIS:
THINK ABOUT A „STORY“
WHAT DO YOU WANT TO TRANSPORT TO YOUR CUSTOMERS... WHAT SHOULD IT MAKE WITH YOUR CUSTOMERS
MAYBE CHECK TRENDS
USE TOOLS LIKE BUZZSUMO TO FIND OUT WHAT OTHERS WRITE AND HOW PEOPLE REACT
BREAK STORY INTO PARTS
PART 1 PART 2
PART 3
DO NOT HIRE AN EMPLOYEE
GO TO CROWDSOURCING PLATFORMS AND FIND SOMEONE WHO WRITES THE TEXTS PER PART...
PUBLISH AT RIGHT DATE
USE TOOLS LIKE BUFFER TO PUBLISH THE PARTS AT THE RIGHT TIME
PUBLISH AT RIGHT DATE
YOU CAN PUT ALL PARTS ON ONE DAY INTO BUFFER AND TELL THE TOOL WHEN TO PUBLISH AND SO ON....
PUBLISH AT RIGHT DATE
USE TOOLS LIKE SLACK AND JIRA TO KEEP TEAM AND STORIES TOGETHER
WE LEARN
EVERYONE EVERYWHERE CAN WORK FOR YOU... BUT YOU NEED SOMEONE TO ORCHESTRATE ALL THAT PEOPLE / PARTS
SO IF YOU ARE OLD ECONOMY
LEAVE THEM ALONE
FIND SOMEONE WHO IS USED TO WORK THIS WAY AND GIVE HIM / HER TRUST, MONEY AND MOST IMPORTANT *CONFIDENCE* BUT LET THEY DO THEIR WORK HOW THEY ARE USED TO DO IT AND LEAVE THEM ALONE FOR A YEAR..
YOU NEED HELP
CHECK OUR WEBSITE
OVENGA MEDIA"CAN HELP
WWW.OVENGA-MEDIA.DE