Why mob?le

Post on 30-Nov-2014

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Hard-hitting facts that answer the question, why mobile? Mobile sites and text message marketing shown (geared towards municipalities here)

Transcript of Why mob?le

mousetrap mobile

innovati ve mobile soluti ons

why text?ng

95% of texts are read within 14 minutes.

Last year over 7 trillion texts were sent out.

Texts are preferred over phone calls – 3:2

text communicationsInstantly reach people!

why mob?le1/2 of all local web searches are performed on mobile devices. - But less than 5% are mobile optimized!

70% of mobile searches lead to action within 1 hour. 70% of online searches lead to action within 1 month.

Consumers are 51% more likely to buy from a retailer with a mobile website.

mobile sitesOptimize your site to easily reach your audience while they are out

in your township!

why sponsorsh?p

Mobile ads perform 2 to 3 times better than online ads in key metrics such as brand favorability, awareness & purchase intent

Of people who see a mobile ad: - 42% click on the mobile ad - 35% visit the advertiser’s site - 49% make a purchase

Mobile coupons receive 10x higher redemption rates than traditional print coupons.

sponsorship opportunitiesEasily brand text messages &

mobile sites with sponsor names, promotions, and logos!