Why Inbound Marketing should matter to Universities & Colleges

a toronto-based Inbound Marketing Agency

Fact #1: ¡ Marketing is no longer the static, one-way

approach of the 40s to the 80s, but most institutions are still mired in the past.

source: Sappi

40% of direct mail isn’t even opened

Buy early, build forever ¡ While paying for clicks (PPC), it’s important to

build links to other related sites.

Read other sites’ blogs

¡ Discover the concerns of your future students

¡  Take part in the global online community

¡ Make comments & be interested

¡  YouTube is 2nd to Google for search engines

¡  Your future students are definitely searching

¡  Tumblr can promote your institution with pictures

¡  Users can generate their own content

¡  Social Media contests attract attention

Your website is your Inbound Marketing engine ¡ Make sure you’re ready to track your visitors

¡ Make sure you have something to offer like:

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Our  mission  is  to  help  companies  achieve  their  marketing  objectives  through  inbound  marketing,  social  media  and  search  engine  marketing.    We  are  here  to  help  Canadian  companies  to  save  up  to  61%  on  their  marketing  budgets  by  implementing  the  new  way  of  marketing.  

Toronto Inbound Marketing, Social Media and SEO Company