And Why You Should Too!

Introduction To Marketing 380

I LOVE MARKETING

WWU/Marketing 380/Instructor, Eugenie Jones

Marketing:

ILM

1Informs 2Distinguishes 3Persuades

I.LOVE.MARKETING/ILM because…

1 Informs

Marketing Informs And Causes Action

Marketing tells your unique story to your unique audience.

ILM because it informs my audience and creates connection

1

Informs

ILM because it informs my audience and creates connection

Marketing Informs

It finds the audience and writes the story … • Introducing products that satisfy needs• Giving social causes/ideas a voice• Convincing consumers to join-in, buy goods

or use services

2Through branding, marketing communicates product uniqueness with clarity and consistency….

Distinguishes

Marketing Distinguishes …

ILM because it’s communicates uniqueness

2Through branding marketing tells who you are, what you stand for and what unique value you bring to the table ….

Distinguishes

Marketing Distinguishes …

ILM because it’s communicates uniqueness

It differentiates your image, your product, your cause or your idea

from the pack

3PersuadeCreate Desire

Marketing Utilizes Strategies That Persuade Action

Marketing allows for a variety of ways to reach target audiences and persuade them to join-in, buy or more…

ILM because it’s persuades action

You’ll Use The Basic Concepts Of

Marketing

Wherever Your Career Takes You

…And NOW Hopefully You Do As Well

Is Why ….

I LOVE MARKETING

WWU/Marketing 380/Instructor, Eugenie Jones

INFORMING your image, product or serviceDISTINGUISHING your unique brand to your unique audience

PERSUADING your audience of the value in joining your cause or

buying your product