How Applying Shared Economy Approach Can Fix ItGAME PUBLISHING

• Open source company

• Community of 10,000 Devs

• Free to Play Framework

DO MORE TOGETHER

ABOUT ME - YANIV NIZAN ENGAGEMENT, RETENTION, MONETIZATION

eyeview - Monetize Videos

INTENTclick - Blog Monetization

SOOMLA - Game Monetization

PUBLISHING IN PAST TIMES

Putting CDs on Shelves

PUBLISHERS IN THE PAST

• Had means to make CDs and put them in boxes

• Had relationships with retailers

• No way to succeed without them

DIGITAL PUBLISHINGWhat is today's shelf space?

APP-STORE SHELFS

WHO DOMINATES• Self published studio gets to the top charts

Self Published / Indie

Big Publisher

• Knowing what to measure and optimize

• Identifying the right time to push the throttle

• Development tools and frameworks

• Know how - how to build addictive games

• Insights - what audiences fit what game

• Adapting gameplay to different personas

dev tools

benchmarks

user profiles

PUBLISHING IN FREE 2 PLAY

PUBLISHERS' ADVANTAGE

Publisher data: 100 Games

100M end users

Indie data: 1-5 games

100K end users

1,000 times more know how and insights

BUT IF 10,000 INDIES JOIN

10K Indies: 10K-50K Games

1B end users

Indie data

Indie data joined

Publisher data

SHARED ECONOMYGlobal trend empowering people

More rooms in shared apartments than in hotels

Crowds can be a big source of funding

Code share by developers allows building great things

SHARED ECONOMY

IT'S TIME

GAME DEV TIME

• It's time to build technologies together

• It's time to share game insights and data

• It's time for shared publishing

SHARED PUBLISHINGVision of a Smarter Game Development

COMMUNITY TOOLSDevelop once Instead of 10,000 times

POWER OF STANDARD

• Game meta data in the same language

• Compare with others

• Leverage the wisdom of the community

POWER OF SHARED DATA

• Benchmark FB ratio against other games?

• What did other games do to improve?

• Did my users connect in other games?

• What triggered them to connect?

IT'S TIME