KIRSTEN JASSIES @kirst_enj en @IGmarketingNLWhy Food is so Popular on

Instagram

2 million users, 1.2 million daily active in NL

STATS

HEADLINES

Vegan VS

Vegetarian

What is More popular on INSTAGRAM?

Vegan VS

Vegetarian

What is More popularon INSTAGRAM?

Awnser: 26 million vegan + loads of other vegan words. Vegetarian 9 million.

Beer VS

Wine

What is More popular on INSTAGRAM?

Beer VS

Wine

What is More popular on INSTAGRAM?

Awnser: 32 million beer, 20 million wine.

• Food 173• Foodporn 88 • Dinner 51

• Breakfast 44 • Lunch 38 • Foodie 35 • Cake 35 • Beer 32• Pizza 20

• Wine 20• Foodgasm 18• Drink17

• Foodstagram 14• Foodpic 11 • Cheese 10

• Restaurant 10• Candy 9• Pasta 8• Snack 7 • Burger 6

FOOD HASHTAGS (in millions)

YOUR VISUAL STORY & INSTAGRAM STYLEGUIDE: be Unique

CONTENT PEOPLE LIKE AND TALK AOUT (ENGAGEMENT)

CHECKINDEX.ICONOSQUARE.COM AND IN NL IGMONITOR.NL

FOODSTAGRAMMERS WRITING A COOKBOOK

Profile text & Landingspage

IINSTAGRAM FOOD / RECIPES VIDEO

MORE ON SOCIAL & VISUAL CONTENT social: @kirst_enj blog: justK.nl Slideshare.net/justkirsten Ordering ‘In beeld met Instagram’ > BOL.com

Follow on Instagram:@Kirst_enj@IGmarketingNL