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Why Does A Good Brand Matter?Presented By Kirk LoweChief Branding TacticianTactiBrand Inc.

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FIRSTYour brand is not a logo or a tagline.

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SECONDYour brand is not a service.

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FINALLYYour brand is not who you say you are, it's who your clients say you are.

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Everyone has a brand. Few leverage.What an opportunity for you.

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Bad brands…chase short-term profits at the expense of long-term gains.

Good brands…grow the value of your business by reinforcing its focus.

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Good brands articulate a message that is...Clear. Relevant. Compelling. Consistent.

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Good brands build...Expert Credibility. Professionalism.

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Good brands fulfill roles in…Sales Cycle. Client Communication. Inspiring Referrals.

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Why does a good brand matter?Because your bottom line matters.

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Brands impact ROI.More Share of Wallet. More Loyal Clients. More Referrals. Better Referrals.

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Simple Business Strategy:1 - Develop Your Brand. Be Your Brand.2 - Convey Your Brand through Professional Marketing.3 - Stick to Referral & Client Communication Tactics.

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Branding Audit

Is your message clear, relevant, compelling and consistent?

Are you seen as relevant expert and grounded professional?

Are you committed to leveraging your brand?

MESSAGE

CREDIBILITY

ROLE

RANK (1-low, 5-high)

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What's your brand? How is it impacting your bottom line?

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Branding Readiness Assessment• Are you leveraging your brand?• Visit www.tactibrand.com/quiz

Tactical Branding Guide• Kick start building your brand.• Visit www.tactibrand.com/guide