Post on 08-Apr-2017
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Why do we share news & content on social media?
Francisco Segado
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Why do we share news & content on social media?
► Psychological factors► Message factors ► Contextual factors
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Why do we share news & content on social media?
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Psychological factors
Sharing information stimulates our brain.
Same areas:
Money
Food
Physical attraction
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Psychological factors
Socializing Community belonging
Straightening links
Supplying useful information to our friends
Information seeking Effect of reciprocity
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Psychological factors
Self-image Building our reputationt
Projecting our self-image
Reinforcing our worldview and opinions
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Message factors
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Message factors
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Psychological factors
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Message factors
Emotion raising messages Intense emotions
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Message factorsNarration / Storytelling / Human focus or interest
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Message factorsCelebrities
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Message factors
Simplicity
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Message factors
Informational value New / Unexpected
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Message factors
Informational value Usefulness / Purposeful
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Message factors
Images Intense colors
Motion
Simplicity
Human faces
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Message factors
Aesthetically attractive
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Message factors
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Message factors
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Structural factors
Low cost / opportunityPrevious habitsSource credibilityLegacy media visibility
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Got questions?
¿Por qué compartimos noticias? Paco Segado
March, 14th-16th
Thanks for not falling asleep!
francisco.segado@unir.netDank u!