Confidential, Dynatrace LLC

Deliver great experiences in a complex digital world#DES2016Dave Anderson – VP Marketing EMEA and APAC@daveando | @dynatrace

Confidential, Dynatrace LLC

Digital mastery is wizardry

Cool… Crap…

mmm…um….eh…..

24,000 Different Android Versions up 28%

3rd party components on websites up 22%

Amazon releases new software every 11.1 secs

1.6 million transactions a day200,000 lines of code

7000 servers

0.5 sec increase in response time costs 11% in revenue

Fact #1Customer Experience will be the single biggest

differentiator and priority by which all companies compete.

Forrester, Adobe, Gartner, nearly every company and a billion end users

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@dynatrace

Speak to the hand

100B App Downloads - Apple iTunes

Mobile users 4x more engaged than desktop

Singles Day China: 70% of traffic Mobile

Walmart: 70% traffic mobile (Cyber Monday ‘14)

#Perform2015

@dynatrace

70% of the 2005 Fortune 1000

companiesdon't exist anymore

Kienbaum

87% companies think that digital

transformation is a competitive opportunity

Capgemini

Digital Disruption.It’s happening

70% of companies would "attempt" to go digital but only 30% of those would succeed

CISCO

Nike has many more software developers than

apparel designers.“ ”

We see ourselves as a technology company with a

banking license“ ”Michael CorbatPDG de Citi

Fact #2 Users are demanding and hard to please

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“I’m not a transaction”Dynatrace and Harris Poll, Oct 2015 http://www.dynatrace.com/content/dam/en/general/holiday-shopping-report.pdf

will air their frustration on social media when facing bad user experiences

51%rate app performance as #1 expectation, ahead of features

60%

49%would leave if a mobile site or app fails to load in 3 seconds or less

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“Hi @daveando. We noticed you had issues booking. We’ve sent you an email, can we help you complete your booking?”

Confidential, Dynatrace LLC

Eli Melo, Natura

We can now call the customers before they call us. We can say that we understand your frustration and we’re onto it“ ”

Fact #3

Performance impacts revenue

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CX = Revenue+0.5s response time = - 11% conversions

-100ms response time = +1% revenue

+100ms load time = -1% revenue

Digital Performance Management Platform

Performance

Scalability

Time to Market

Quality of Service

Real-time Experience

&Behavior CX Analytics

Conversion

Abandonment

SEODevOps Business

Stop guessing and get answers

if it can be done, it will be done. If you

don’t do it, someone else will.Daniel Burrus

“”

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Welcome the real stars of the show

The World’s Leading Brands Trust Dynatrace

Confidential, Dynatrace LLC

Performance management for the digital customer age