The playing field

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CONTROL TRUST

Advertising

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CONTROL TRUST

PR

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CONTROL TRUST

Social Media

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People pissed at U, just b/c they can

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Trolls

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Explain

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Acknowledge and apologize for

negative experience

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Take if offline

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Brand ambassadors to the rescue!

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Ignore

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U f****d up?

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Customer f****d up?

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Competitor f****d up?

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Solve issue!

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7% increase in word of mouth advocacy unlocks 1% additional company growth.

2% reduction in negative word of mouth boosts sales growth by 1%!

Advocacy drives growth, London School of Economics, 2005

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Have an opinion!

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Public relationships

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@miharejc

miha.rejc@gmail.com

Thank you for your attention!

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