Why Data Center Hosting Websites Market to Crickets (SlideShare)

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Transcript of Why Data Center Hosting Websites Market to Crickets (SlideShare)

Why Data Center Hosting Websites Market to Crickets

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“If a tree falls in a forest and no one is around to hear it, does it make a sound?” -- George Berkeley (1685- 1753)

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

“If you build it, he will come.” -- 1989 American fantasy-drama film Field of Dreams

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

Today, applying the same wisdom to data center hosting websites, you’ll strike out every time

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

In this post, excerpted from the eBook “Inbound Marketing for Colocation Data Centers,”

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

we’ll look at why so many data center hosting websites spin their wheels,

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

attract virtually no strangers that matter, and end up marketing to crickets

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

You’ll learn what you can do to avoid becoming that next statistic that was merely sold on the “Field of Dreams” vision

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

Promote Your Content To Get In Front Of The

Right Eyeballs

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

It’s not enough to just create remarkable content.

Promotion is key.

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

Balance your efforts between content creation and content promotion

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

Watch Out for the HIPPO (Highest Paid

Person’s Opinion)

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

But when it comes to promoting your content, be aware of the HIPPO

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

-- the highest paid person’s opinion, who invariably has very strong views about where to promote content

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

The problem, however, is that your HIPPO

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

-- or CEO if we’re being more tactful --

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

isn’t in most cases part of a buyer persona that you’re trying to attract to your data center hosting website

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

If you’re trying to prioritize your content promotion efforts,

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

your buyer personas should be the ones who call the shots

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

Good, solid persona research uncovers that critical consensus you need

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

to get your remarkable content in front of the right potential clients

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

What strategies have you used to make sure that your company’s website attracts the right visitors that are most similar to yourideal clients?

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

Share your favorite tip in the Comments below

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Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

Recommended ReadingLearn How to Attract, Convert, Close, and Delight Your Ideal Clients and Tenants for Your Colocation Data Center

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