Is your business about Content Marketing?

Digital Footprint

Warren Knight

It ’s 1989

Warren Knight

Warren Knight

Tell your story

Storytelling

Storytelling

Storytelling If you cant tell it, you can’t sell it

Warren Knight

Tweet me @wvrknight

Connecting

Inspiration from the Edge

Warren Knight

Things have changed

1920’s it was all about the PRODUCT

1950’s BRAND’s ruled

2010’s Now it ’s the turn of the CUSTOMER

Warren Knight

Focus on the customer

Mindset Advocate

Business Customer Warren Knight

Brand me

Be a thought leader: Reduce sales cycle

Platform

Speaking

Presentation skills

Partnerships

Live

Engagement

Listen

1 thing

Warren Knight

What ’s your message

Customer segment

Direct To Customer

Channel Partners Vs

Value proposition

Personal Service Added Value Community

Financial Return Reciprocal Agreement Database

Vs

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Sexy Big Pants

Warren Knight

5 Types of Content Marketing

1. Thought Leadership

2. Brand Publishing

3. Education Content

4. Product Descriptions

5. SEO

Warren Knight

Stage 1. Know yourself

Objectives

Goals

Brand Identity

Key Message

Influencers

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Stage 2. Customers 6 human needs

Solve a problem

Unique

Certainty Growth Variety

Stimulate

Significance Love

Connect

Knowledge Share

Contribution Warren Knight

Stage 3. Know your content

Analyse gaps

Define topics

Key message

User goal

Keyword research

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Stage 4. Have a plan

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Define tactics

Resource

Channels

KPI’s

Set calendar

Apply your strategy: Power of sharing content

Warren Knight

Content is King: Lead generation Content Marketing 34.6%

Social Media 24.7%

SEO 14.6%

Email 10.6%

Mobile 9.2%

Paid Advertising 6.4% Warren Knight

What challengers are you facing?

Warren Knight

Investment

Business Growth Funding

Planning & Development

Management Leadership

Grants: Innovation

Personal Branding

Warren Knight

Warren Knight @wvrknight www.warrenknight.co.uk warren@warrenknight.co.uk 020 8123 3730

How can I help?