WHY CLOTHES? Needs And Personal Factors. COMFORT.

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PROTECTION AND SAFETY

Transcript of WHY CLOTHES? Needs And Personal Factors. COMFORT.

WHY CLOTHES?

NeedsAnd

Personal Factors

CULTURE

MEDIA INFLUENCES

DECORATION

PEER INFLUENCES

STATUS

• Position or rank within a group.

OCCASION

BODY TYPE

STYLE

• Refers to the DESIGN of a garment.

• The shape of a garment that makes it easy to recognize.

• Straight, A-line• Double breasted jacket• Cap sleeve, raglan

sleeve

FASHION• A particular style that

is popular at a given time.

• What is “in”.• Clothes, hair, music,

foods, etc.

1985

FADS

• Something new in fashion for only a short period of time.

1920’s

1940’s

1950’s 1960’s

1970’s

1980’s

2005 ?!?!

Fashion Cycle

FASHION CYCLE

• Born: someone begins to wear it (celebrity, magazine, peers)

• Matures: many people start to wear it• Decline: style is overused and becomes

boring• Fast fashion cycle = FAD• Slow fashion cycle = TREND