Why Businesses Can't Ignore Social Media

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A flipbook for FILM260 (Digital Media Studies) at Queen's University. By Catherine Owsik. May 2013.

Transcript of Why Businesses Can't Ignore Social Media

The problem is that “many businesses add socialmedia responsibilities to an already overworked marketer …

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Anna Langova: http://www.publicdomainpictures.net/view-image.php?image=15073&picture=snail Bobbi Jones Jones: http://www.publicdomainpictures.net/view-image.php?image=22116&picture=the-three-reflections George Hodan: http://www.publicdomainpictures.net/view-image.php?image=21062&picture=sculpture-constantine-the-great ; http://www.publicdomainpictures.net/view-image.php?image=23292&picture=hands ; http://www.publicdomainpictures.net/view-image.php?image=26079&picture=the-stones ;http://www.publicdomainpictures.net/view-image.php?image=21633&picture=telephone-booth ; http://www.publicdomainpictures.net/view-image.php?image=27439&picture=old-camera ; http://www.publicdomainpictures.net/view-image.php?image=25748&picture=paper-boats  Petr Kratochvil: http://www.publicdomainpictures.net/view-image.php?image=22307&picture=baby-with-a-laptop

Bennett, Shea. “6 Amazing Social Media Statistics for Brands and Businesses” http://www.mediabistro.com/alltwitter/social-media-facts_b40978 Brenner, Joanna. “Pew Internet: Social Networking (full detail)” http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx Brinkley, Claire. “55% of mobile search conversions happen within an hour.” http://econsultancy.com/ie/blog/62605-55-of-mobile-search-conversions-happen-within-an-hour Dybwad, Barb. “One in Five Tweets are Free Brand Advertising.” http://mashable.com/2009/09/15/free-twitter-advertising/ Nielsen. “How Connectivity Influences Global Shopping” http://www.nielsen.com/us/en/newswire/2012/how-connectivity-influences-global-shopping.html Smith, Grace. “Top 5 Web Design Mistakes Small Businesses Make” http://mashable.com/2011/04/10/5-web-design-mistakes/ Tapscott, Don. “The Digital Economy: Promise and Peril in the Age of Networked Intelligence”) http://http-server.carleton.ca/~aramirez/5401/BookReviews/Babu.pdf Wilson, Matt. “The Twitter Conundrum: Why Are So Many Brands Ignoring Tweets?” http://www.youngentrepreneur.com/startingup/internet-marketing/the-twitter-conundrum-why-are-so-many-brands-ignoring-tweets/