Post on 29-Jan-2018
Thursday, February 26, 2009
WHY BLOGS MATTER
Thursday, February 26, 2009
WHY BLOGS MATTER(Hint: It all begins with QWERTY)
Thursday, February 26, 2009
HANSEN WRITING BALL, 1865
Thursday, February 26, 2009
HANSEN WRITING BALL, 1865The first commercially produced typewriter
Thursday, February 26, 2009
SHOLES TYPEWRITER, 1873
Thursday, February 26, 2009
SHOLES TYPEWRITER, 1873The first commercially successful typewriter,
featuring the first QWERTY keyboard layout
Thursday, February 26, 2009
Thursday, February 26, 2009
Thursday, February 26, 2009
Thursday, February 26, 2009
Thursday, February 26, 2009
Invented circa 1994
Thursday, February 26, 2009
THE QWERTY OF WEB PUBLISHING
Invented circa 1994
Thursday, February 26, 2009
Thursday, February 26, 2009
Thursday, February 26, 2009
Thursday, February 26, 2009
Thursday, February 26, 2009
BLOGGER, MOVABLE TYPE, WORDPRESS
Thursday, February 26, 2009
BLOGGER, MOVABLE TYPE, WORDPRESSContent Management Systems for Dummies
Thursday, February 26, 2009
Thursday, February 26, 2009
Thursday, February 26, 2009
Thursday, February 26, 2009
Thursday, February 26, 2009
Thursday, February 26, 2009
WHY WORDPRESS?
Thursday, February 26, 2009
WHY WORDPRESS?
• Best-in-class UI with the ability to easily embed photos, video, audio
Thursday, February 26, 2009
WHY WORDPRESS?
• Best-in-class UI with the ability to easily embed photos, video, audio
• Open-source software with one of the largest developer communities on the web
Thursday, February 26, 2009
WHY WORDPRESS?
• Best-in-class UI with the ability to easily embed photos, video, audio
• Open-source software with one of the largest developer communities on the web
• Robust library of plugins and widgets, including everything from podcasts to polls
Thursday, February 26, 2009
WHY WORDPRESS?
• Best-in-class UI with the ability to easily embed photos, video, audio
• Open-source software with one of the largest developer communities on the web
• Robust library of plugins and widgets, including everything from podcasts to polls
• Search-engine friendly architecture, with comprehensive RSS integration
Thursday, February 26, 2009
WHO BLOGS ON WORDPRESS?
Thursday, February 26, 2009
WHO BLOGS ON WORDPRESS?
Thursday, February 26, 2009
OUR INSPIRATION
Thursday, February 26, 2009
OUR INSPIRATIONThe New York Times Blogs
Thursday, February 26, 2009
OUR INSPIRATIONThe New York Times Blogs
Thursday, February 26, 2009
OUR INSPIRATIONThe New York Times Blogs
Thursday, February 26, 2009
COURIER-POST BLOGS
Thursday, February 26, 2009
COURIER-POST BLOGS
0
8
15
23
30
September 2008 October 2008 November 2008 December 2008 January 2009 February 2009
Total Number of Blogs
Thursday, February 26, 2009
C-P BLOG FAMILY
Thursday, February 26, 2009
C-P BLOG FAMILYNew logo concept introduced in December
Thursday, February 26, 2009
TOP C-P BLOGS
1. Varsity Insider
2. Fish Head
3. Into the Outside
4. World of Warcraft Wanderings
5. MoJo DoJo
6. Flyer Files
Thursday, February 26, 2009
COURIER-POST BLOG TRAFFIC
Thursday, February 26, 2009
COURIER-POST BLOG TRAFFIC Page views per month since launch
October 2008 November 2008 December 2008 January 2009
Thursday, February 26, 2009
COURIER-POST BLOG TRAFFIC Page views per month since launch
October 2008 November 2008 December 2008 January 2009
Source: Omniture/SiteCatalyst
Thursday, February 26, 2009
COURIER-POST BLOG TRAFFIC Page views per month since launch
0
9,000
18,000
27,000
36,000
2008
October 2008 November 2008 December 2008 January 2009
Source: Omniture/SiteCatalyst
Thursday, February 26, 2009
Thursday, February 26, 2009
GANNETT NEW JERSEY
0
75,000
150,000
225,000
300,000
October November DecemberJanuary
The Daily Journal Daily Record MyCentralJersey APP.com Courier-Post
Source: Omniture/SiteCatalyst
Thursday, February 26, 2009
GANNETT NEW JERSEY
0
75,000
150,000
225,000
300,000
October November DecemberJanuary
The Daily Journal Daily Record MyCentralJersey APP.com Courier-Post
Source: Omniture/SiteCatalyst
Thursday, February 26, 2009
GANNETT NEW JERSEY
0
75,000
150,000
225,000
300,000
October November DecemberJanuary
The Daily Journal Daily Record MyCentralJersey APP.com Courier-Post
Source: Omniture/SiteCatalyst
Thursday, February 26, 2009
Thursday, February 26, 2009
ROOM FOR GROWTH
Thursday, February 26, 2009
BLOG TYPES
Thursday, February 26, 2009
BLOG TYPES
• Link Aggregator • Reporter Notebook
• Diary/Journal
Thursday, February 26, 2009
BLOG TYPES
• Link Aggregator • Reporter Notebook
• Diary/Journal
Thursday, February 26, 2009
BLOG TYPES
• Link Aggregator • Reporter Notebook
• Diary/Journal
Thursday, February 26, 2009
BLOG TYPES
• Link Aggregator • Reporter Notebook
• Diary/Journal
Thursday, February 26, 2009
Thursday, February 26, 2009
THE BEST NEWSPAPER BLOGS ARE ALL
THREE
Thursday, February 26, 2009
VOCAB LESSON
Thursday, February 26, 2009
VOCAB LESSON
• POST: A time-stamped entry written by the blog author
Thursday, February 26, 2009
VOCAB LESSON
• POST: A time-stamped entry written by the blog author
• COMMENT: A response by a reader to a post (or other comment already made on a post)
Thursday, February 26, 2009
VOCAB LESSON
• POST: A time-stamped entry written by the blog author
• COMMENT: A response by a reader to a post (or other comment already made on a post)
• RSS (Really Simple Syndication): A stripped-down feed of blog content that users and other sites can subscribe to
Thursday, February 26, 2009
VOCAB LESSON
• POST: A time-stamped entry written by the blog author
• COMMENT: A response by a reader to a post (or other comment already made on a post)
• RSS (Really Simple Syndication): A stripped-down feed of blog content that users and other sites can subscribe to
• TRACKBACK: A notification that another website or blog has linked to a specific post
Thursday, February 26, 2009
VOCAB LESSON
• POST: A time-stamped entry written by the blog author
• COMMENT: A response by a reader to a post (or other comment already made on a post)
• RSS (Really Simple Syndication): A stripped-down feed of blog content that users and other sites can subscribe to
• TRACKBACK: A notification that another website or blog has linked to a specific post
• SOCIAL BOOKMARK: A way to share blog posts using popular social networking services like Facebook, Digg, and Yahoo Buzz
Thursday, February 26, 2009
ANATOMY OF A GOOD BLOG
Thursday, February 26, 2009
ANATOMY OF A GOOD BLOG
Thursday, February 26, 2009
ANATOMY OF A GOOD BLOG
• Clear and concise topic
Thursday, February 26, 2009
ANATOMY OF A GOOD BLOG
• Clear and concise topic
• 5+ posts per day
Thursday, February 26, 2009
ANATOMY OF A GOOD BLOG
• Clear and concise topic
• 5+ posts per day
• Lively comments with author responses
Thursday, February 26, 2009
ANATOMY OF A GOOD BLOG
• Clear and concise topic
• 5+ posts per day
• Lively comments with author responses
• Photos with most posts
Thursday, February 26, 2009
ANATOMY OF A GOOD BLOG
• Clear and concise topic
• 5+ posts per day
• Lively comments with author responses
• Photos with most posts
• Occasional video, audio, and other multimedia
Thursday, February 26, 2009
BLOG DO’S AND DON’TS
Thursday, February 26, 2009
BLOG DO’S AND DON’TS
Do
Thursday, February 26, 2009
BLOG DO’S AND DON’TS
Do
Use attention-grabbing headlines (“Man Bites Dog”)
Thursday, February 26, 2009
BLOG DO’S AND DON’TS
Do
Use attention-grabbing headlines (“Man Bites Dog”)
Post more than once a day
Thursday, February 26, 2009
BLOG DO’S AND DON’TS
Do
Use attention-grabbing headlines (“Man Bites Dog”)
Post more than once a day
Respond to comments
Thursday, February 26, 2009
BLOG DO’S AND DON’TS
Do
Use attention-grabbing headlines (“Man Bites Dog”)
Post more than once a day
Respond to comments
Add 5 tags to every post
Thursday, February 26, 2009
BLOG DO’S AND DON’TS
Do
Use attention-grabbing headlines (“Man Bites Dog”)
Post more than once a day
Respond to comments
Add 5 tags to every post
Tell everyone about your blog
Thursday, February 26, 2009
BLOG DO’S AND DON’TS
Do
Use attention-grabbing headlines (“Man Bites Dog”)
Post more than once a day
Respond to comments
Add 5 tags to every post
Tell everyone about your blog
Don’t
Thursday, February 26, 2009
BLOG DO’S AND DON’TS
Do
Use attention-grabbing headlines (“Man Bites Dog”)
Post more than once a day
Respond to comments
Add 5 tags to every post
Tell everyone about your blog
Don’t
Cut and paste your story from today’s paper
Thursday, February 26, 2009
BLOG DO’S AND DON’TS
Do
Use attention-grabbing headlines (“Man Bites Dog”)
Post more than once a day
Respond to comments
Add 5 tags to every post
Tell everyone about your blog
Don’t
Cut and paste your story from today’s paper
Post a lengthy quote without any context or spin
Thursday, February 26, 2009
BLOG DO’S AND DON’TS
Do
Use attention-grabbing headlines (“Man Bites Dog”)
Post more than once a day
Respond to comments
Add 5 tags to every post
Tell everyone about your blog
Don’t
Cut and paste your story from today’s paper
Post a lengthy quote without any context or spin
Strip out all voice or attitude from your writing
Thursday, February 26, 2009
BLOG DO’S AND DON’TS
Do
Use attention-grabbing headlines (“Man Bites Dog”)
Post more than once a day
Respond to comments
Add 5 tags to every post
Tell everyone about your blog
Don’t
Cut and paste your story from today’s paper
Post a lengthy quote without any context or spin
Strip out all voice or attitude from your writing
Let your blog go fallowThursday, February 26, 2009
BLOG DO’S AND DON’TS
Do
Use attention-grabbing headlines (“Man Bites Dog”)
Post more than once a day
Respond to comments
Add 5 tags to every post
Tell everyone about your blog
Don’t
Cut and paste your story from today’s paper
Post a lengthy quote without any context or spin
Strip out all voice or attitude from your writing
Let your blog go fallowThursday, February 26, 2009
BLOG DO’S AND DON’TS
Do
Use attention-grabbing headlines (“Man Bites Dog”)
Post more than once a day
Respond to comments
Add 5 tags to every post
Tell everyone about your blog
Don’t
Cut and paste your story from today’s paper
Post a lengthy quote without any context or spin
Strip out all voice or attitude from your writing
Let your blog go fallowThursday, February 26, 2009
BLOG DO’S AND DON’TS
Do
Use attention-grabbing headlines (“Man Bites Dog”)
Post more than once a day
Respond to comments
Add 5 tags to every post
Tell everyone about your blog
Don’t
Cut and paste your story from today’s paper
Post a lengthy quote without any context or spin
Strip out all voice or attitude from your writing
Let your blog go fallowThursday, February 26, 2009
BIONIC BLOGGING
Thursday, February 26, 2009
BIONIC BLOGGING
CoverItLive
For live blogging events and hosting interactive chats
Already being used by Varsity Insider
Thursday, February 26, 2009
BIONIC BLOGGING
CoverItLive
For live blogging events and hosting interactive chats
Already being used by Varsity Insider
Thursday, February 26, 2009
BIONIC BLOGGING
Thursday, February 26, 2009
BIONIC BLOGGING
Podcasts
Regularly scheduled audio or video episodes that can be subscribed to and downloaded onto an iPod or other similar digital device
Already being used by Into the Inside, Eagle Perch, and The Skinny
Thursday, February 26, 2009
BIONIC BLOGGING
Podcasts
Regularly scheduled audio or video episodes that can be subscribed to and downloaded onto an iPod or other similar digital device
Already being used by Into the Inside, Eagle Perch, and The Skinny
Thursday, February 26, 2009
BIONIC BLOGGING
Thursday, February 26, 2009
BIONIC BLOGGING
Event-Specific Blogs
An alternative to time-consuming custom section fronts
Tested out with Black Friday Blog concept
Thursday, February 26, 2009
BIONIC BLOGGING
Event-Specific Blogs
An alternative to time-consuming custom section fronts
Tested out with Black Friday Blog concept
Thursday, February 26, 2009
THE GOAL
Thursday, February 26, 2009
THE GOAL
80%
20%
Traditional News ContentBlog Content
Thursday, February 26, 2009
Traditional News ContentBlog Content
WHERE WE ARE NOW
Thursday, February 26, 2009
Traditional News ContentBlog Content
99%
1%
WHERE WE ARE NOW
Thursday, February 26, 2009
Thursday, February 26, 2009
WHY 20%?
Thursday, February 26, 2009
WHY 20%?
80%
20%
nytimes.com blogs.nytimes.com
Source: Compete.com
Thursday, February 26, 2009
WHY 20%?
80%
20%
nytimes.com blogs.nytimes.com
Source: Compete.com
Traffic measured in unique visitors
76%
24%
lohud.com lohudblogs.com
Thursday, February 26, 2009
BEEFING UP OUR BLOGS5 things editors can do to help grow our blog program
Thursday, February 26, 2009
BEEFING UP OUR BLOGS5 things editors can do to help grow our blog program
1. Read your reporters’ blog(s) and leave a comment
2. Promote the blogs in print
3. Feature the blogs in the carousel, and in the sidebar of online articles
4. Reverse publish from the blogs to one (or more) print products
5. Encourage experimentation (live video, live blogging, regular features)
6. Scout out the competition
Thursday, February 26, 2009
PROMOTING THE BLOGS IN PRINT
Thursday, February 26, 2009
PROMOTING THE BLOGS IN PRINT
Thursday, February 26, 2009
REVERSE PUBLISHING
Thursday, February 26, 2009
REVERSE PUBLISHING
Thursday, February 26, 2009
HIGHLIGHTING THE BLOGS ONLINE
Thursday, February 26, 2009
HIGHLIGHTING THE BLOGS ONLINE
Thursday, February 26, 2009
HIGHLIGHTING THE BLOGS ONLINE
Thursday, February 26, 2009
Thursday, February 26, 2009
“RELATED BLOG
CONTENT”
Thursday, February 26, 2009
“RELATED BLOG
CONTENT”Adding the blogs to article
page sidebars
Thursday, February 26, 2009
“RELATED BLOG
CONTENT”Adding the blogs to article
page sidebars
Thursday, February 26, 2009
“RELATED BLOG
CONTENT”Adding the blogs to article
page sidebars
Thursday, February 26, 2009
SCOUTINGTHE COMPETITION
Thursday, February 26, 2009
SCOUTINGTHE COMPETITION
Local Blogs That Work
Thursday, February 26, 2009
SCOUTINGTHE COMPETITION
Local Blogs That Work
Philebrity.com
Phawker.com
Attytood.com
Beerleaguer.typepad.com
BleedingGreenNation.com
Thursday, February 26, 2009
Thursday, February 26, 2009
EMBRACE QWERTY
Thursday, February 26, 2009