Slides inspired by the ‘Finding a voice’ panel

Case studies from Whizz-Kidz from Rob Dyson @robmdyson, PR Manager @whizzkidz

“Using real-time social media in third sector) charities & not-for-profit”, London, 4 Feb 2010

Establishing ourselves...building & growing platforms

• ADD INTRO

Once we had a presence – people gravitated…

The viral loop: cross-promoting all of our sites

Facebook is now as valid a place for advice as our helpline

Creating conversations in Twitter

…and creating an appetite for our own work…

Spreading conversations across networks

Creating a space for peer to peer advice & debate

Ask a simple question, get a simple answer…

Sharing stories directly on Twitter

Fin’s mum:

“If sharing Fin's story helps raise money and awareness then it is our way of saying thank you… 

“And it makes Fin feel special and like a celebrity! He loved seeing his photo on flickr!”  

Making friends with helpful people…

And getting a little help from our (influential) friends