Whither Twitter? 10 Things to Know in 3 Easy Parts Laura “@Pistachio” Fitton 5-17-12

http://bit.ly/talkhubspot

Laura @Pistachio Fitton “Excited & geeky about where all this leads!"

@pistachio Founder (acq. By HubSpot)

Twitter for Dummies

Inbound Marketing Evangelist

94,000 Twitter

Readers

Laura Fitton, May 2007 Homebound mom. Two kids under two.

NO business network in Boston

What’s Web 2.0?

Where do I upgrade

my browser?

Twitter is

Dumb!

“Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead” -Seth Godin, Tribes

Founder/CEO  oneforty.com  

(Don’t Believe the) Hype

http://bit.ly/talkhubspot

4

I II

III

WHAT?

HOW?

WHAT NEXT?

10 Things to Know in 3 Easy Parts

Twitter-Powered Software will Change the World

Twitter-Powered Software HAS Changed the World

We’ve Only Just Begun…

I

II

III

WHAT?

HOW?

WHAT NEXT?

10 Things to Know in 3 Easy Parts

•  Be Useful •  Tame the Fox •  Maintain loose ties

•  An EKG for Attention •  Sensing & signaling network •  The Message is the Influencer •  Any to Many •  5 BILLION publishers

•  Vulnerabilities •  Explore the humble #

WHAT? I

10 Things to Know in 3 Easy Parts •  An EKG for Attention •  Sensing & signaling network •  The Message is the Influencer •  Any to Many •  5 BILLION publishers

“it’s like an EKG for attention” -Joel Lunenfeld @JoelL

“Facebook” search on tweetcharts.com May 17, 2012

Global Sensing and Signaling Network

The Message is the Influencer.

http://twitpic.com/135xa by @JKrums

Any to

Many

“ ”

The balance of power shifted

mere mortal

HOW? II

10 Things to Know in 3 Easy Parts •  Be Useful •  Tame the Fox •  Maintain loose ties

Image: http://inay.org

Twi$er    Marke+ng  in  2  Words…  

BE

!!!! USEFUL “ ”

Influence (was) Attract attention to yourself

Influence (is) Provide attention & value to others

TWEET QUOTE!

“Make the customer the hero of your story. ANN HANDLEY CHIEF CONTENT OFFICER MARKETINGPROFS

Image Credit: Fotographia Guerilla

TWEET EBOOK!

Twi$er    Marke+ng  in  4  Words…  

Listen. Learn. Care. Serve.

“ ”

How Can I Get More Followers? “ ”

You don’t just want a following.

38

You want screaming, raving fans

Either write something worth reading or do something worth writing about. BENJAMIN FRANKLIN “

Image Credit:"lhalstead"

How Can I Get More Followers? “ ”

If  you  want  to  build  your  following…  Take    Good    AMAZING  Care  of  The  Followers  You  Already  Have  

WHAT NEXT? III

10 Things to Know in 3 Easy Parts •  Explore the humble # •  Vulnerabilities

#

Source: Twitter

Vulnerabili+es  

Vulnerabilities

•  SPAM •  Poverty of consume-only experiences

Photo credit: http://www.flickr.com/photos/mrdodgy/59268619/

Grade  Yourself!  http://marketing.grader.com

INSPIRED?

Start working on your success story. Sign up for a HubSpot free trial and see how the integration of content creation, engagement and analytics leads to awesome marketing results. Learn more today! http://bit.ly/talkhubspot

Laura Fitton @pistachio pistachio@HubSpot.com Thank you!

URLs mentioned in the talk

•  Ian Schafer’s (@ischafer) OMMA talk: http://www.ianschafer.com/2012/05/15/the-entire-twitter-ad-platform-in-30-minutes-my-omma-social-internet-week-presentation/

•  SocDir (fka oneforty) http://socdir.com •  Marketing Grader http://marketing.grader.com

•  Twylah http://twylah.com •  Social Flow http://socialflow.com •  DataMinr http://dataminr.com