DISTIMO

White Nights - June 2013Richard Pidgeon- Director Business

Development EMEATwitter @catchthepidge

SOLVING THE APP PUZZLE

ABOUT DISTIMO

• The number 1 app store analytics company• Tracking >3 billion downloads per quarter• Most accurate app data• Offices in London, Amsterdam, San Francisco,

New York, Singapore and Partnership in Japan

OUR PRODUCTS

DISTIMO APP ANALYTICS

CONVERSION TRACKING

• Free conversion tracking SDK to measure lifetime user value• Measures the conversion process from app promotion to install• Combined with all app store data already tracked

Our data

ALL MAJOR AD NETWORKS

ALL MAJOR APP STORES

TRANSACTIONAL

APP STORE DATA

PUBLICLY AVAILABLE APP STORE

DATA

TRANSACTIONAL AD NETWORK DATA

APP ACCURACY

The Majority of our Estimates,54% are estimated to a margin of error below 3%.

95% Are Estimated with a Margin of Error below 10%US top 1000 paid iOS and Google Play

MARKET TRENDSBased on AppIQ data

Based on all iPhone revenue, top 44 countries

GAMES LARGEST SINGLE CATEGORY

Games

Socia

l

Mus

ic

Navig

atio

n

Ente

rtain

men

t0%

10%

20%

30%

40%

50%

60%

70%

80% 75%

5% 2% 2% 2%

Russian iPhone Games Revenue Growth

May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13$ 0.00

$ 500,000.00

$ 1,000,000.00

$ 1,500,000.00

$ 2,000,000.00

$ 2,500,000.00

$ 3,000,000.00

$ 3,500,000.00

$ 4,000,000.00

$ 4,500,000.00

Month

Tota

l Rev

enue

EUROPEAN GAMES REVENUE BY CATEGORY

$0

$10,000,000

$20,000,000

$30,000,000

$40,000,000

$50,000,000

$60,000,000

$70,000,000

$80,000,000

$90,000,000

iPad iPhone

Games

Tota

l Rev

enue

GAME REVENUE BY REGIONTotal Revenue (All Games)

AsiaAustraliaEuropeNorth AmericaSouth America

39%

23%

31%

5%

Asia is quickly catching up North America

ANDROID VS IOS REVENUES

• A lot of noise in market that monetization on Android is difficult

• But this is catching up quickly

AMAZON VOLUMES FOR ANDROID

• The top 200 free applications had a total of 16 million downloads

• The top 200 paid applications had in total 1.6 million downloads and earned 3 million dollars on one-off fees

• The most downloaded applications were Games

• For free apps, Google Play is roughly speaking more than 10 times bigger than the Amazon Appstore

• For paid apps, Google Play is 2 times bigger

* Based on March 2013 in the United Sates

MORE FINDINGS LIKE THESE• Our blog with frequent updates and reports:

www.distimo.com/blog

• Monthly reports and webinar: www.distimo.com/publications

• Free App Analytics to measure own applications: www.distimo.com/app-analytics

• Daily ranking of all apps in every app store: www.distimo.com/leaderboards

• Most accurate data in market for daily downloads/revenues of any app: www.distimo.com/appiq

THANK YOUGet in touch:

richard@distimo.com@catchthepidge

We’re Hiring !!

GET SMARTER, GET APPIQ