Post on 21-Jan-2015
description
Which college will land you the highest-paying job? http://money.cnn.com/2013/09/12/news/economy/debt-ceiling/index.html?iid=HP_LN!
Brandon Chivers Professor Klinkowstein
Selected Business Article !
"Harvey Mudd College among the highest earning post-grad!
Brandon Chivers Professor Klinkowstein
Summary!• Average mid-career salary: $124,300!
• STEM (science, technology, engineering and mathematics)!
• The more money people make, the better they like their job.!
Brandon Chivers Professor Klinkowstein
Social Circumstance!Social Group: people 18-25 !
Circumstance: Students applying to university/students currently enrolled and intended major!
Brandon Chivers Professor Klinkowstein
Ethnographic Research "
Brandon Chivers Professor Klinkowstein
Fall Open House at Admission Center!
Ethnographic Research "
Brandon Chivers Professor Klinkowstein
Bernon Hall: Admission Center!
Ethnographic Research "
Brandon Chivers Professor Klinkowstein
Welcoming Sign!
Washington Park: NYU!
Ethnographic Research "
Brandon Chivers Professor Klinkowstein
Ethnographic Research "
Brandon Chivers Professor Klinkowstein
Sara Fox!
Ethnographic Research "
Brandon Chivers Professor Klinkowstein
Diana Pedra!
Ethnographic Research "
Brandon Chivers Professor Klinkowstein
Billy Cohen!
Ethnographic Research "
Brandon Chivers Professor Klinkowstein
Conner Milfred!
Ethnographic Research Observations"
• 15 people present at the fall undergraduate open house. !
• Divided into groups!
• Prospective students were talking with currently enrolled students at Hofstra. !
Brandon Chivers Professor Klinkowstein
• Boy was looking rapidly through his Hofstra admission guide!
• The girl across fidgets with her phone constantly!
• The parents are attempting to connect with one another, boasting about their children. !
Ethnographic Research Observations"
Brandon Chivers Professor Klinkowstein
• Every prospective student is with a parent!
• Parents taking over most of the conversations, rather than the student. !
• The students are dressed with clothes that may possible be considered casual: jeans, leggings, jackets, blouses!
Ethnographic Research Observations"
Brandon Chivers Professor Klinkowstein
Ethnographic Research Findings"
Brandon Chivers Professor Klinkowstein
SARA FOX:!
What is the major component in choosing a college?!
• Location, location, location!
What was your first choice? Why? !
• New York University: They had a great business program. !
What major and why? Is it money or aspirations? !
• Entrepreneurship because you want to open a business for saving the world. I want to make a world a better place. !
Ethnographic Research Findings"
DIANA PEDRA:!
What is the major component in choosing a college?!
• Wanted a nice campus and a small class size!
What was your first choice? Why? !
• Providence college: campus size, prestigious !
What major and why? Is it money or aspirations? !
• Undecided: “I don’t really know a career that is a perfect fit.” Talked about enrolling into criminal justice/law.!
Brandon Chivers Professor Klinkowstein
Ethnographic Research Findings"
CONNER MILFRED:!
What is the major component in choosing a college?!
• Study abroad programs, and a business school.!
What was your first choice? Why? !
• Columbia: Because it had all their requirements for a school. !
What major and why? Is it money or aspirations? !
• Business management because they wanted money for the future. !
Brandon Chivers Professor Klinkowstein
Ethnographic Research Findings"
BILLY COHEN:!
What is the major component in choosing a college?!
• Their father wanted them to attend a business school. !
What was your first choice? Why? !
• Boston University, because of previous relatives. !
What major and why? Is it money or aspirations? !
• International business, because it the parents wish. !
Brandon Chivers Professor Klinkowstein
Diagonals !
Brandon Chivers Professor Klinkowstein
Arcs!
Brandon Chivers Professor Klinkowstein
Irregular Shapes!
Brandon Chivers Professor Klinkowstein
Grids!
Brandon Chivers Professor Klinkowstein
Monochromes!
Brandon Chivers Professor Klinkowstein
Neutrals!
Brandon Chivers Professor Klinkowstein
High key!
Brandon Chivers Professor Klinkowstein
Low Key!
Brandon Chivers Professor Klinkowstein
Brandon Chivers Professor Klinkowstein
Combination !
Brandon Chivers Professor Klinkowstein
Combination: Black & White!
Proposal"
• Building from previous college search engines such as College Board,
the resulting product will give a variety of options in creating the perfect
college/university match per individual. Which will be based upon big
data (social media), major, money options, and post-‐grad career
retention. In additional proponent of an MRI, which will evaluate
through a neurological exam, will then determine the accuracy of a
decision based upon neurotransmitters that react at the receptor to
another small list of probing questions. Giving the student an overall
match that is better personalized to the need of the survey.
Brandon Chivers Professor Klinkowstein
Brandon Chivers Professor Klinkowstein
Brandon Chivers Professor Klinkowstein
Brandon Chivers Professor Klinkowstein
Brandon Chivers Professor Klinkowstein
Brandon Chivers Professor Klinkowstein