Post on 15-Jan-2015
description
Get Me a Mobile Strategy or You’re FIRED!
Jason GrigsbySlides: bit.ly/grigs-where2011Tweets: @grigs_talks@grigs • jason@cloudfour.comcloudfour.com/blog • mobileportand.com
Get a lot of email from this guy...http://www.flickr.com/photos/corbett3000/2327165138/in/set-72157604094629546/
Mobile is Disruptive Technology
http://www.flickr.com/photos/talkephotography/4523849236/ Creative Commons BY-NC-SA 2.0
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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
http://www.opera.com/smw/
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16
Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html
http://www.flickr.com/photos/76074333@N00/317952268/ | http://futuristmovie.com Creative Commons BY-NC-SA 2.0
ME NEED IPHONE APP.http://www.flickr.com/photos/corbett3000/2327165138/in/set-72157604094629546/
We’ve been here before...
and it wasn’t pretty.
DON’Ts
Don’t Assume Customers Have Downloaded Your App#1
DON’Ts
#2 Don’t Make Finding Store Locations & Hours Difficult
Do as We Say, Not as We do.
http://www.mac-wallpapers.com/Apple-Wallpapers/white-apple-logo-wallpaper/
DON’Ts
#3 Don’t forget that the ‘U’ in URL stands for Universal*
* it actually stands for ‘uniform.’ ah well, close enough. ;-)
URLs Should Go to Content, Not Mobile Home
Links don’t open apps
http://www.flickr.com/photos/mattimattila/4001221570/
DOs
#1 Know Your Customers andWhat Devices They Use
http://www.flickr.com/photos/earlysound/2710970750/ Creative Commons
iPhone Only Part of World Wide Market
4%4%
16%
16%
23%
37%
Symbian Android RIM iPhone WindowsOther
Android 23%, iPhone 16% in 2010http://www.gartner.com/it/page.jsp?id=1421013
U.S. Smartphone Subscribers Feb 2011
http://www.comscore.com/Press_Events/Press_Releases/2011/1/comScore_Reports_November_2010_U.S._Mobile_Subscriber_Market_Share
2%2.8%7.7%
25.2%
28.9%
33.0%
Android RIM iPhone Windows Palm Others
Know Your Demographics
Blackberry has
40%global enterprisemobile market.
Emerging markets
80%of worldwideMMS traffic.
Source: http://bit.ly/dlpGt8
Know Your Geography
Blackberry has
37%Latin America
smartphone market.
Sharp sells
80%of its phones in
Japan, leads market.
Most popular phone for youth in Brazil is Blackberry.Blackberry Messenger is Addictive. Network Effects.
Ask Them
Use Mobile Analytics
What are your customers using?
DOs
#2 Look beyond native apps to mobile web, SMS & MMS
BMW Turned $70k MMS into $45M Revenue
Find a single report that doesn’t showexponential growth for mobile web.
CHALLENGE:
DOs
#3 Apps for Your Most Loyal Customers, Add Value
iPhone App Generated $600M in First Year
Second App for Most Avid Deal Hunters
Reward People for Downloading Your AppTake Advantage of Mobile Capabilities
DOs
#4 Understand Mobile Context
Create a product,
don’t re-imagine one
for small screens.
Great mobile
products are created,
never ported.
–Brian Fling
Mobile’s Eight Unique Abilities
http://bit.ly/b3oUtH | http://bit.ly/92TYAR
http://www.flickr.com/photos/fchouse/2829381653/
PERSONAL
63% do not share phone
PERMANENTLY CARRIED
~50% of US admit to sleeping with phone
http://www.flickr.com/photos/kk/3615287378/
ALWAYS ON http://www.flickr.com/photos/gilderic/3517477267/
BUILT-IN PAYMENT CHANNEL
CREATIVE IMPULSE
http://www.flickr.com/photos/d_a_v_i_d_m_/246298437/
http://www.flickr.com/photos/memotions/259656126/
ACCURATE MEASUREMENT
http://www.flickr.com/photos/mythoto/1234638761/SOCIAL CONTEXT
AUGMENTED REALITY
http://issuu.com/mkparsley/docs/ikea
Google’s Three Mobile Behavior Groups
Urgent now
Repetitive now
Bored now
http://www.informationweek.com/blog/main/archives/2007/04/google_lays_out.html
CORE PRINCIPLE
Mobile First
Growth
Constraints
Capabilities
Opportunity
Focus
Innovation
=
=
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Luke’s Take on Mobile First
http://www.lukew.com/ff/entry.asp?933
http://www.lukew.com/ff/entry.asp?1117
http://www.lukew.com/ff/entry.asp?1117
ME NEED IPHONE APP.http://www.flickr.com/photos/corbett3000/2327165138/in/set-72157604094629546/
What is your mobile strategy?
There shouldn’t be a mobile strategy.
It should simply be THE strategy.
Mobile is disruptive technology.It will touch all aspects of your business.
Plan accordingly.
Mobile First
Slides: bit.ly/grigs-where2011 | @grigs | cloudfour.com/blog