When Games Invade Real Life and Gamify Work

Jesse SchellLearning 3.0

Chicago - 2011

Choco-fication!

Rewards can Backfire

Self-Determination Theory

Competence Autonomy RelatednessI want to be

good at what I do!

I want freedom!

I want to connect to

others!

“Hafta” “Wanna”

Slavery Freedom

Duty FunWork Play

Efficiency Pleasure

Games are special because…

• They are interactive• They are designed

ENTIRELY for pleasure

Games provide:

• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom

Pleasure is POWERFUL

Pleasure is COMPLEX

Pleasure is… CONTEXTUAL

Pleasure is… CONTEXTUAL

Sensation

Fantasy

DiscoveryLaughter

Story

Challenge

Thrill

Triumph

Expression

GamifyPleasurize

You CAN make your experiences better

• Ask yourself these simple questions:– Given what I know about

my guests…– Why will they like this

experience?– How can I get them to like

it more?

Thanks!Slides: jesseschell.comTwitter: @jesseschell

Email: jesse@schellgames.com