K Squared Communications®, Inc.www.ksqrd.com

What’s your Story?

Using Public Relations to Build Your Bottom Line

K Squared Communications®, Inc.www.ksqrd.com

Question

• Why use Public Relations?– Increase sales– Attract valuable employees– Improve partner deals– Other reasons?

K Squared Communications®, Inc.www.ksqrd.com

Who? Where? What? How?

• Who do you want to reach?

• Where do they live? Work?

• What do they read?

• What is your competition doing?

• What do you want to say?

• How are you going to reach them?

K Squared Communications®, Inc.www.ksqrd.com

How do you reach the Press?

• Targeting publications

• Targeting editors

• Press releases

• Story ideas

K Squared Communications®, Inc.www.ksqrd.com

Working with the Press

• Timing

• Speed

• Attitude

• Content

• Preparation

• Background

K Squared Communications®, Inc.www.ksqrd.com

Press Releases

• Headline

• Dateline

• News

• Quotes

K Squared Communications®, Inc.www.ksqrd.com

Working the Interview

• The Interview

• The Photo Shoot

• The Follow up

K Squared Communications®, Inc.www.ksqrd.com

Questions?

Kate Koziol

773 774 7847

kkoziol@ksqrd.com