WHAT’S THE DEAL

WITH COUPONSIN CANADA

Albert S. Bitton

Who Am I

GOAL #1

Knowledge of the coupon industry in

Canada

GOAL #2

Opportunities in the

industry

RAISE YOUR HANDS

RETAILERS HATE COUPONS

TOO BAD! ….cause

CONSUMERS LOVE THEM

STATS

OVER 55% OF CANADIAN

CONSUMERSREGULARLY USE

COUPONS

OVER 95%What % of mobile users search for

coupons while shopping?

Of those, 55% actually used a coupon Q4 2015

Which Households are more likelyto use coupons?

Incomes above $100,000

Incomes between$35 - $100,000

Incomes below $35,000

TWICE as likely to use coupons

% subscribes just to receive coupons, deals

65% 55% 40%

#1 Demographic for Coupons

?WHO IS THE TOP DEMOGRAPHIC FOR COUPON USE…BY FAR!?

?

#1 Demo are Womenat 75%

Who is #1 in the Women demographic?

TEENS

University Students

Young Professionals

Established Professionals

SENIORS

MOMS

MOMS

#1 #2

SMS &Push Notifications

Preferred

ECOSYSTEM

?

The Deals & Coupons Ecosystem in Canada

LOCAL Coupons & Deals

ONLINE COUPONS

GROCERY COUPONS

PRODUCT DEALS

COUPON BOOKSCASH

BACK

MOBILE OFFERS

SAVINGS CARDS FLYER DEALS

DIRECT MAIL

CREDIT CARDS

SMB EMPLOYEE

SPA DEALS TRAVEL DEALS RESTAURANT DEALS

DEAL AGGREGA

TORS

COUPON BLOGS

AFFILIATE

DEAL/COUPON TECHNOLOGY

LOCAL Daily Deals

Loyalty Coupons

MARKETERSCAN REACH MILLIONS OF

CONSUMERS…in their inbox or phone

STUDENTS PARENTS

RESTAURANT CONSUMERSTRAVELS

HEALTH CONSUMERS EMPLOYEES

MOVING FORWARD

Coupons grow with eCommerce

PRINT & GROCERIES

LOCAL

Mobile growth impacts

No Mobile Coupon Leader in Canada

Online Delivery | Mobile Grocery Apps | Digital Flyers

Over 7 Billion distributed

Only 70 million redeemed -30%

Grocery Adapting to Digital/Mobile

Ecommerce is only 5% of total retail Sales in Canada.

Opportunity for Affiliate Networks to distribute local coupons.

Local Coupons = Massive Opportunity

RECOMMENDATIONS

FOR:

ADVERTISERSAFFILIATE NETWORKS

AFFILIATES

Use to:- retarget cart abandonment

- Generate signups on your email list or social media accounts.

ADVERTISERS

NOT about Discounting!Advertising Expense to Generate leads

-Make it drop dead easyfor affiliates to launch couponing websites, promos, widgets, business models, by niche, etc…

AFFILIATE NETWORKSUnder utilizing couponing…

-Focus on local,

Stop being a ME too…

Don’t compete withBig Competition…

Niche your efforts…become a resourceetc

AFFILIATES

Albert S. Bittonal@garneronemedia.com