Post on 23-Aug-2014
description
WHAT’S NEXT: GOAL-ORIENTED SOCIAL SOFTWAREHutch CarpenterVP Product, Spigit@bhc3
…AS WE WERE SAYING IN BOSTON…
@bhc3
GOAL-ORIENTED?
GOALS = PEOPLE EFFECTING CHANGE
Goal-oriented social software channels people’s resources – cognitive, physical, financial – toward a defined objective.
@bhc3
FRAME #1: SOCIAL MEETS CROWDSOURCING
social software
crowd-sourcin
g
goal-oriented social softwar
e
@bhc3
FRAME #2: SOCIAL MEETS ERP
Social ERP
knowledge
participation
sharing
process
targets
rulesGoal-
Oriented Social
Software@bhc3
GOALS GIVE STRUCTURE TO PARTICIPATION
Goal /gōl/: The outcome toward which effort is directed
Target Rules Evaluation
@bhc3
Targets
TARGETS CLARIFY PARTICIPATION
social software goal-oriented social software
@bhc3
THESE AREN’T THE TARGETS YOU’RE LOOKING FOR
@bhc3
TARGETS ARE TANGIBLE BUSINESS BENEFITS
@bhc3
Rules
@bhc3
‘RULES’ IS NOT A FOUR-LETTER WORDeffi
cacy
number of rules
Participation and evaluation guideCommon basis for comparison Instructions on how things work
@bhc3
DON’T VIOLATE THE GOLDEN RULE OF RULES
@bhc3
AMAZING HAPPENS WITH JUST A FEW RULES
Participants cracked a longstanding problem - the structure of a protein called retroviral protease - in AIDS research that scientists puzzled over for years.
They did it in three weeks.
@bhc3
Evaluation
PROGRESS REQUIRES EVALUATION
Allocation of scarce
resources
Assessment of fit with stated
goal
Application of analysis & judgment
@bhc3
NO, EVALUATION ISN’T RIGHT FOR ALL SOCIAL
@bhc3
EVALUATION YIELDS RESULTS
Pocket Tales: An Online Social Reading Game
Education Hotspots for Areas with no
Internet Infrastructure
eGuided Reading (Reading Glue)
1 2 3
@bhc3
GOAL-ORIENTED IS DIFFERENT
Characteristic Classic Social Software
Goal-Oriented Social Software
Orientation knowledge achievement
Acknowledgement that not all contributions are created equal
tacit explicit
Social objects wikis, blogs, forums, microblogs
wide variety
Dominant graph social interest
@bhc3
THANK YOU
Hutch CarpenterVP Product, Spigit@bhc3