What’s new with Social and Mobile Media for Prospecting and lead Generation

John Foley, Jr CEO – interlinkONE, Inc. CEO/CMO – Grow Socially, Inc.

Who am I?My Roles:Responsible for well being of our employees and customers.Company growth and profitability

Please visit www.growsocially.com for more information.

@johnfoleyjr

John Foley, Jr.CEO/CMO

Keep your phone on!

Feel free to Tweet, Facebook, Linkedin, email, take notes, take pictures, and more!

#MFSA

Cover Story

Social Media Marketing Recap last presentation - MFSA

What's New with Social Media Social Media Prospecting and Lead

Generation Mobile Media - What's to know Mobile Media Prospecting and Lead

Generation

MFSA 2009 How to Grow your Business using Social Media Recap

We learned the basics of:

Better Practices Recap

Begin Actively promote your page Seek out friends and fans Share information! At least two items a

week Variety: Pictures, links, videos

Social Marketing: All That Traffic, Show Me The ROI

Social media spending projected to grow 13.2% to $1.2BB—$900MM (75%) of which is included in display—then slow going forward. Growth will hinge upon:

Marketer ability to measure impact of social on engagement and conversion

Availability and expertise of marketing staff and suppliers to lead social efforts (and to make money!)

Winterberry Group

What We Saw in 2009 1. “Year of social adoption” (though not spending yet)

Massive consumer adoption (top three social networks have grown to rank globally in the top 15 sites, by reach)

Slight decline in marketing spend due to unproven ROI

Proliferation of “smart phones” drives mobile marketing opportunity Increasing consumer adoption of “smart phones” as

utilization grew 72% this year Large % increase in marketing spend as marketers followed

consumer migration to mobile devices for web content and applications

Winterberry Group

What’s New Social Media Better understanding of what it is Strategy then tactics Uniform Presence Importance of integration Social Media Sites to watch Listening tools Better products due to real business

Web Users on Social Media

# of Users

Activities on Social MediaAverage user:55 min/day130 friends25 posts/month

It’s changing “Search”

What’s new is OLD!

Marketing Plan Social Media Marketing Plan Best Practices

Strategy then TacticsStep 1: One: Describe the Business

Step 2: Two: Business Goal

Step 3: Where Is the Audience Cyclically?

Step 4: How Does the Audience Use Social Media?

Step 5: The One Thing

Step 6: How Will You Humanize the Brand

Step 7: How Will You Measure Success?

@jaybaer

Uniform Presence

Uniform Presence

Uniform Presence

Uniform Presence

Uniform Presence

Importance of integrationContent/Messaging Sharing

Driving Traffic

Reminders for Social Media

ListenShare ContentEngage – Have the conversationBuild Relationships

3 Social Media Platforms to WatchJust as marketers are getting a handle on Facebook, Twitter, and YouTube, a fresh group of social media networks are poised to make a splash in 2010.

Google Buzz

FoursquareFoursquare is a platform that allows users to “check-in” using their location to let their friends know where they are and to earn badges.

Google Buzz allows you to share you find interesting while surfing the internet and also post status updates. It is all integrated through Gmail. Google Buzz

LooptLoopt allows users to find out who is around them, what there is to do in the area, and where there is to go.

Social Media Listening

Why? Measure your efforts Track all of your information you leave Where are you getting the biggest impact

Listening Tools

Addict-o-Matic

Social Media prospectingSocial media success begins with joining communities being active and engaging

Social Media Prospecting

Prospecting

Linkedin Be active in online Communities Content that generates buzz

Blog and feed Tweet for better results Post on all Platforms Be consistent

Lead Management 101

Inquiry Suspect Prospect Lead Nurturing Sale

Process, Tools, and Convert

Get Noticed – Social, Web Site SEO, Blogs, and traditional, etc.

Funnel them Landing Pages Lead tracking Lead management Nurture Analyze Score and rank Marketing Analytics

Prospecting 101/Lead ManagementMulti-ChannelMulti-Media Campaigns

Mobile, Email, Direct Mail, Social Media

Provide TargetPersonalized Direct Mail & Landing Pages, Offers and More

Lead Score

Hot, Warm, Cold

Marketing Automation

Prospect / Customer Pool

Inquiry / Leads in Funnel

Lead Nurture Multi Touch Campaign

starts

Automated Marketing

A. Re-engage (Social)B. EmailC. PhoneD. Direct Mail

SalesCRM…

Web

Agent Calls

CRM Tool

Sale!

Analytics – Numbers, Money, Leads, Inquiries, Mail vs. Web, and more

Measure, Adjust, Redo!

Social Media Prospecting 101

$$$

$

Optimize / Social Friendly

TOOLS

Get Noticed

Nurture Engage Conversation

Landing Pages OffersEmails

Polls

Social Media BloggingAnalytics

Content MgmtSEO

Nurture Engage Conversation

Convert

Convert

Publish - Engage – Converse - Share

Convert / Measure

What is Mobile Media Marketing

Channel Media Network

BBC

Mobile Media MarketingA perspective

What are they doing

Mobile Demographics

Mobile Demographics

Mobile Demographics

Mobile Demographics

The Network – Simple terms

What do you leave with everyday?

What is Mobile Media Marketing

What is Mobile Media Marketing

What is Mobile Media Marketing

1. Mobile marketing via SMS2. Mobile marketing via MMS3. In-game mobile marketing4. Mobile web marketing5. Mobile marketing via Bluetooth

Driving Traffic

What’s New Mobile Media

Location Services Advertising expansion QRCodes iPad Resources

Location based marketing Benefits

Captured target. They are near you Now! Increased Impulse buying. Real time delivery Development of one-to-one relationship marketing. Direct marketing spending effectiveness. Materials are delivered on demand, as required. Increased return on investment (ROI) Repeat or

additional consumer purchases during a visit.

Location based marketing Are you MISSING it?

#FailWebsite with no GIS information optimized

#SuccessWebsite with GIS – GET FOUND!

What’s New Mobile Media

What’s New Mobile Media

What’s New Mobile Media Marketing

Types of Mobile Advertising

Unknown source

Types of Mobile promotion

Text to Win Text to give Loyalty 2DBarcodes aka QRCodes

Mobile Couponing

G5marketing

Mobile Couponing

Meet the QR Code

A 2D Barcode

Created by a Japanese corporation (Denso-Wave) in 1994

QR stands for “Quick Response”

What does it do?

QR Codes help make print interactive by connecting multiple channels.

View websites, videos, & more on your mobile phone.

QRCodes (Quick Response)

Reading a QR Code

Point your camera at the QR Code Snap a picture The QR will decode instantly You’ll be brought to the webpage

Why scan a QR Code?

To learn To discover To watch To get

discounts Curiosity

Lead ManagementMulti-ChannelMulti-Media Campaigns

Mobile, Email, Direct Mail, Social Media

Provide TargetPersonalized Direct Mail & Landing Pages, Offers and More

Lead Score

Hot, Warm, Cold

Marketing Automation

Prospect / Customer Pool

Inquiry / Leads in Funnel

Lead Nurture Multi Touch Campaign

starts

Automated Marketing

A. Re-engage (Social)B. EmailC. PhoneD. Direct Mail

SalesCRM…

Web

Agent Calls

CRM Tool

Sale!

Analytics – Numbers, Money, Leads, Inquiries, Mail vs. Web, and more

Measure, Adjust, Redo!

Mobile Media Success

1. Learn the Platforms 2. Determine Your Goals 3. Establish Your Presence 4. Customize 5. Implement Compelling Promotions 6. Engage With Your Customers 7. Track Everything 8. Be Prepared to Adapt 9. Avoid Common Pitfalls

Mobile Wrap!

InvisiblePR

Recap

Embrace the new social Media tools Optimize Get Found Nurture, Engage, Share Lead Management Embrace Mobile

Sponge, Sponge, Sponge It’s about the Target Audience 1st Resource – Mashable.com, Mobile Marketer

Q&A / Contact Me

John Foley, Jr. CEO/CMO Office: (978) 674-8081 Cell: (978) 337-1891 Website: www.GrowSocially.com Email: johnf@growsocially.com Twitter: twitter.com/johnfoleyjr Facebook: facebook.com/johnfoleyjr LinkedIn: linkedin.com/in/johnfoleyjr

@johnfoleyjr