What’s Hiding in Your

Data?Wednesday, November 14, 2018

Paul Gibbons, New Vue Solutions

Ben Story, Avius

Emily Burrows, Holovis

Session Description• Industry experts Holovis, Avius & New Vue will lead a discussion about data, its value and

challenges during IAAPA Attractions Expo 2018

• The aim is to provide a lively and entertaining session sharing their experiences of how they gather data then use it daily to make real-world decisions.

• Our twist ? The audience will decide the topics to be discussed and presented in real-time

• In a world driven by data see how data can be collected and used to gain business insight to drive key decision making. Ticket & Attendance Data, sales, customer data, customer experience feedback. Real world uses of BI

• This session will explore how to intelligently and creatively gather this data and use it most effectively, whilst simultaneously enhancing the guest experience

AgendaSession Overview- Explanation of voting & topics

Introduction- Tyler Pellerin- Legoland

Introduction- Ben Story- Avius

Introduction- Paul Gibbons- New Vue

Introduction- Emily Burrows - Holovis

Summary of Votes Display

- Vote Q’s Responses

Open Forum Q’s & Answers from the Floor

Closing

Optional Speaker Topics (Voting system)• Linking data from ticketing / POS / on ride experiences / theming and surveys into one integrated experience

• How can data be used to simulate crowd dynamics to prepare for disruption?

• Dealing with upset passengers and how it relates to attraction visitors

• Is the online survey dead or simply evolving?

• Comparing & Measuring Guest Experience- Airports vs Attractions

• Feedback types debunked & demystified. Online/ Email Survey/ Face to Face

• How can personalized experiences be created using real-time data

• What are the benefits of using data to drive real-time footfall?

• How can biometric data be captured and utilized?

• When does the experience begin? Data informing the very first move

• What impact with AI and other emerging technologies have on customer experiences?

• BI & Revenue Management

• BI & FEC/ Arcade

• What can Business Intelligence do for me - do I need a BI tool? Inc data sources

• How are attractions collecting data in 2018?

• Restroom cleanliness vs Overall Satisfaction – where’s the correlation?

• How can data enhance the guest experience in real-time?

What can BI do for me?

All of the above!

Data Collection- SourcesComplex Systems and Suppliers

• Mobile App

• Online Sales

• Waivers

• Email Preferences

• Annual Pass

• Donations

• Any Payment

• Any device

Data Collection- SourcesConsolidate & simplify

• Information at your fingertips

• Effectively Manage what you measure

• Quick & Easy

• Single Version of the Truth

Browser App Email

Improve Guest experience Real Time

• Waiting in line

• Cigarette Smoke in line

• Trigger alert to GM

Improve Guest Experience Restroom

Cleanliness

• Dashboards used:

• Operation effectiveness- staff schedules

• Improve Guest Experience

BI for FEC’s/ Arcade (LIVE)Overvue of Data Analysis for an FEC

• Illustrate where FEC’s can collect data.

• We don’t sell tickets… do I have data??

• Play Video

BI for FEC’s/ Arcade (LIVE)Overvue of Data Analysis for an FEC

• Illustrate where FEC’s can collect data.

• We don’t sell tickets… do I have data??

• Staffing levels

BI & Rev ManagementOvervue of Revenue Management

• Illustrate what promos are working

• POS staff upsells & rewards

• Combining promo & staff analysis

www.avius.com

Ben Story

863 207 1641

ben@avius.com

www.holovis.com

Emily Burrows+441455553924

emily.burrows@holovis.com

www.new-vue.com

Paul Gibbons404 852 1904

paul@new-vue.com

www.legoland.com

Tyler Pellerin407 288 4831

tyler.Pellerin@legoland.com