Texas Municipal League

2013

What You Should Know About Retail Today

TRUSTED ADVISOR TO

TOP RETAILBRANDS

HELPED OVER 650 COMMUNITIESRECRUIT OVER35 MILLION SQ. FT.OF RETAIL SPACE

RETAIL DEVELOPMENT DYNAMICS AND TRENDS

• An estimated 78,325 stores to open in the next 2 years-Retail Traffic

• 11% increase over projected 2011-2012 numbers. 

RETAIL TRENDS

• Small is the new big• Private Sector – capitalize on

opportunity and exploit new markets• Shrinking average store footprints • Retailers are adapting to urban settings• Recovery strategies to increase market

share• Responding to customer

RETAIL TRENDS

• Target introducing new concept – half the size of its current stores today

• Walmart opening stores 188,00 sq ft. vs 220,000 sq ft.

• Lowe’s introduced its smaller footprint (117,000 sq ft.) in 2010. Allows for:– Capitalization on untapped urban markets– Emersion into smaller, secondary markets

that had previously been overlooked

RETAIL TRENDS

• Dollar General and Family Dollar•  Subway, KFC and Five Guys Famous

Burgers and Fries• World Wear Project expects to open

650 stores by August 2014 and Teen Discount Zone will likely open 400

AGGRESSIVE RETAIL

BEST PRACTICES PROACTIVE &

TARGETED CUTS LEAKAGE

RECRUITRETAIL

RETAINBUSINESS

KEEPS LOCALS COMPETITIVESUPPORTS ENTREPRENEURS

CUTS LEAKAGE

THINK LIKE A RETAILER

Charley AyresVice President

Temple Economic Development Corporation

Getting Competitive and Staying Competitive:

Temple, Texas

Temple, Texas by the Numbers

The school of industrialized thought.

Online vs. In Line

The rise of regionalism.

Developing the targets.

The “main street” approach.

Blending not leveling.

Questions?

Mayor Scott CainCity of Cleburne

If you build it, they will come

Cleburne, Texas: Preparing for Growth

An economic strategy Mayor Scott Cain

The current retail market for Cleburne

• Mostly fast food• Stagnant retail• Historic loss of retail• Historic downtown is

mostly vacant or with law offices

• Small town charm• Undeveloped creek• 50 min. commute to Fort Worth• Substantial leakage• Low average median income• Several natural draws to area• Cultural & convention events

Economic Challenges

• Impending population explosion(30,000 to 65,-75,000 in 15

yrs)• No comprehensive plan or strategy• Longstanding traditions• Tough economy & tight budgets• Aging infrastructure• School district decline• Developable cities to the north• Lower average income per capita• Historically closed community• No development standards in growth

areas• Community fractured• Community morale was low• Lack of code enforcement• Past emphasis on railroad then in• Tornado recovery• BUT THAT’S NOT ALL OF THE STORY!!!

Economic Strategies for Growth

• Develop a comprehensive plan

• Identify the retail market & leakage

• Strategy for improved options

• Identify catalyst projects

• Obtain community buy-in

• Establish benchmarks & improvement systems

• Search out retail business

• Know your resources

Get Community Buy-in“A man convinced against his will, is of the same opinion still.”

-Dale Carnegie

• Appoint committees

• Host town halls

• Conduct neighborhood coffees

• Use all media resources available

Identify The Market

• What retail markets can you offer

• Determine what retail is leaving

• Please come vs. You must come

• Just the facts please

• Look for retail that fits (be realistic)

Identify Catalyst Projects

Find opportunities to drive crowds

Pull from community identity

Create energy and excitement

Get business involved

Go Where They Are• ICSC National Retail Convention

• Creative marketing strategy

• Follow Up

• Stay positive (for each “yes” you will Have 10-20 turn you down

Know Your Resources• Tax Abatement Policy & Guidelines• 380 Economic Development Program• Expedited Reviews & Permitting• Tax Increment Finance Districts• Texas Enterprise Fund Program (state)• Waiver of permit and inspection fees• Assistance on applications for Skill Development Program (Hill College)• Arrange job fairs• Texas Capital Fund Program• Texas Emerging Technology Fund• Texas Main Street Program• Use of Special Utility Districts & Overlays• 4A Economic Sales Tax Incentive Program

Dream Big & Enjoy Your Victories!!!

HOW THESE GROCERY TRENDS

IMPACT YOUR COMMUNITY

Lisa Hill-McCayLhill-mccay@buxtonco.com

Charley Ayrescayres@choosetemple.com

Mayor Scott CainScott.cain@cleburne.net

QUESTIONS?