Post on 26-Dec-2015
Office Communication and Branding
What We’ll Cover Email Etiquette
Answering the phone
Websites
Publications
Stationary and clothing
Email Etiquette: Subject line
Always use them
Say something informative
Don’t sound like spam
Reflect the entire content
Shorter is better
Update subject line when conversation changes
Email Etiquette:Using To, Cc, and Bcc
Put names in To field in proper order
To is not Cc
Do not share private addresses
Be aware of escalation with Cc
Tell recipients to reply or reply to all
Use Bcc with caution
Email Etiquette:Opening and Closing
Do not address people by their full names
Be aware of generation preference
Use titles where appropriate
Move to first person when appropriate
Know when to eliminate the opening
Signature block
Email Etiquette: Appearance
Fonts should not overwhelm the message
Standard 12 point font
Black font
Do not use backgrounds, emoticons, or electronic signature quotes
Email Etiquette: Misc. Proofreading
Don’t send emails angry
Answering the Phone Oklahoma Cooperative Extension should
be predominant
Examples “Good morning. Oklahoma Cooperative
Extension, Tulsa County.” Oklahoma Cooperative Extension Service,
Grant County. This is Suzie.”
Websites Brand your site
Keep it updated
Keep it simple and easy to use
Publications Brand your newsletters, flyers, and
brochures
Be consistent
Meet the needs of your audience
Provide contact information
Include equal opportunity statement and cost disclosure, if private funds were used
Stationery and Clothing Letterhead
Envelops
Business cards
Wear your OCES nametag and lapel pin
Wear OCES logo apparel when appropriate
This module was put together by Krista Anderson - March 2013
Contact her for more assistance at akrista@okstate.edu or 405-744-7760
Sources: Texas Extension Service, Kim McCrackin, Oklahoma State University