What We Know about Science Festival Evaluation

Karen Peterman, Ph.D.

Spring 2013

Needs Assessment:Participating Festivals

Evaluation Quick Facts

Eval Budget ≤ 5K

<5% of total budget

Plans includes one – six evaluation

activities

Partners, Event Hosts & Sponsors

Surveys

Qualitative Methods

Attendee Surveys

Intercepts and Follow-Up

Registration

New and Returning Attendee

Length

Form A vs. Form B

Field Researchers

Data Collection

Economic Impact

First-time patronage

Spending as part of Festival outing

K-12 Programs

Elementary school programs

High school programs

Secret Shoppers

Polling

http://network.sciencefestivals.org/group/evaluation

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