what travelers want (maybe)

deshaunda gooden warner

Phase 0a and 0b Findings and Observations:

“before you can think outside of

the box, you have to have a

box…”

- Twyla Tharp

Defining the Box

Understand the Market

Idea Lab: Post It Note Mind Map

Virtual Idea Lab: SimpleMind

Getting Innovation Right

Getting Innovation Right

Getting Innovation Right

Seeing with New Eyes

Virtual Idea Lab: Pinterest

1: Dietary Restrictions

2: Comfort on Board

3: Coffee Obsession

4: Air Quality

5: Inspiration in Motion

Idea? OR

Opportunity?

Reflection

Analysis

Vertical Thinking: Ranking Ideas

Vertical Thinking: Market Feasibility

Vertical Thinking: Survey Monkey