Post on 01-Sep-2014
description
What the Tweet?Twitter is the key social network during an emergency
#FLSECconby @MistyMontano
9NEWS Digital Content Manager
TWitter: My argumentTwitter is about being connected and during an emergency or crisis situation everyone wants to be connected. More often than not news breaks first on Twitter and then spreads across multiple digital, broadcast and print platforms. Twitter is THE social network for public information officers to spread and even control information.If social media is a part of your crisis communication plan, and it should be, Twitter could be the only social tool you need. It is the tool to use to alert and update news media and social influencers as a situation develops and plays out. Its integration into your organization’s website makes it a valuable tool simply because you don’t have to be on Twitter to still benefit from the information in your Tweets.
TWitter: My argument
TWitter: My argument
TWitter: My argument
Tips & DefinitionsWeb vs AppsHashtagsSearchingMetrics
Twitter: tips & definitionslive by lists
Twitter: tips & definitionslive by lists
Twitter: tips & definitionslive by lists
Twitter: tips & definitions
Follower = accounts following your account
Following = accounts your account is following
Username = @name ie @MistyMontano
Reply = Response to a Tweet you sent
Mention = Your username in a Tweet
DM = Direct Message, user has to follow you
Private Account = Permission to Follow, Tweets only seen by your approved followers
Public Account = Everyone can see Tweets, even if you’re not on Twitter
Twitter news feed = all Tweets of those you follow
Block = Block user from your Tweets
@Connect = Interactions
Hashtags = Grouped conversation ex #FLSECcon
RT = ReTweet
MT = Modified Tweet
HT = Hat Tip or Heard Through
OH = Overheard
#FF = Follow Friday
Twitter: tips & definitions
The ReTweetNative = Original Tweet in your account
Edited = Adding info, not changing wording
Modified = Wording of original Tweet changed
Twitter: tips & definitionsMost common mistake: starting a Tweet with Username (@MistyMontano) that you want everyone to seeTweet starting with Username is only shown in the Twitter news feed of mutual followers of the person who sent the Tweet and the person who received the TweetStart Tweet with any character to make it go to feed of all your followers ie .@MistyMontano
Twitter archiveDownload your archive from your settings
Twitter archiveRebelMouse & coveritlive
TWitter: Web vs apps
WEBFollow, unfollow
Native ReTweet
Easy follow of Interactions
Native Twitter photo uploader pic.twitter.com
Native Twitter URL shortener t.co
APPS: Management ToolsTweetdeck, Hootsuite, Sproutsocial
Automatically updated
Analytics
Edit Tweets
Schedule Tweets
URL selector
Photo selector: Native to the App like ow.ly for Hootsuite
Most allow viewing lists in column
TWitter: Mobile appsTwitter, Management Apps, Native to your mobile device - do a search in your app store, ie TweetbotPhoto: Instagram, MuzyMoving Photo: gifs - GifBoomVideo: Vine, Telly
Twitter: HashtagsGroup a conversation into a live linkCreate Hashtag as part of any planning, or as part of first response to an incidentIt’s as important as your sloganMake it clear, but keep character count in mindTrack the Hashtag
Google search, hashtracking.com, hashtags.org
Twitter: SearchAdvanced search queries
Twitter: SearchAdvanced search queries
Twitter: Metrics - twitonomy.comKnow your reach & social influencers
Twitter: Metrics - tweetreach.comKnow your reach & social influencers
Twitter: Metrics - tweetreach.comKnow your reach & social influencers
Twitter: Metrics - tweetreach.comKnow your reach & social influencers
Twitter: Metrics - ads.twitter.comKnow your reach & social influencers
Twitter: Metrics - ads.twitter.comKnow your reach & social influencers
Twitter: Metrics - ads.twitter.comKnow your reach & social influencers
What the Tweet?Twitter is the key social network during an emergency
#FLSECconby @MistyMontano
9NEWS Digital Content Manager