Post on 15-May-2015
description
SPHomeRun.com
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
What Software
Marketing Pros
Need to Know About
E-mail Marketing
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Software Marketing
can be Approached
in a Lot of
Different Ways
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E-mail Marketing is
Still Very Popular
Among Software
Marketing Pros,
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Primarily as a
Cost-Effective
Tool to Stay in
Front of Qualified
Leads and Clients
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Essentially the
Study of How to
Make Sure Your
E-mail Marketing
Makes it Through
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to as Many of
Your Subscribers’
Inboxes as
Possible
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“19 Email
Deliverability Terms
Every Marketer
Should Know,”
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from Jenn Yorke at
HubSpot
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Is a Very
Well-Organized
Yet Concise
Glossary of E-mail
Marketing Jargon
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that You Really
Need to be Aware
of if You’re Tasked
with Using E-mail
Marketing
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as Part of Your
Software
Marketing
Campaigns
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Some Terms that
are Especially
Relevant to Small
IT Companies
Include:
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• Soft Bounce vs.
Hard Bounce
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• Single Opt-In
vs. Double Opt-In
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In Significantly-
Staffed Marketing
Departments,
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E-mail Marketing
is Now a Distinct
Career Path in
and of Itself
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What Do You Find
Most Important to
Assessing and
Measuring
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an E-mail Marketing
Campaign?
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Please Share
Your Thoughts
in the Comments
Section Below
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Download this
Free Special Report Now at
ITMarketingIdeas.com
Recommended Reading:
Top 10 IT Marketing Strategies
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